The Analytics, SEO & PPC Specialist focuses on optimizing digital strategies through data analysis, search engine visibility, and paid advertising performance.

Responsibilities: SEO Strategy & Implementation o Conduct keyword research specifically for the luxury jewelry market and optimize on-page SEO elements (e.g., meta tags, headlines, product descriptions) to improve organic search visibility. o Work with the Digital Marketing Manager and Content Creator to ensure that the brand’s website and content are properly optimized to attract high-net-worth individuals. o Perform regular SEO audits to ensure that the site’s SEO health is maintained and improve rankings for target keywords.

PPC Campaign Management: o Develop and execute paid advertising campaigns across Google Ads, Facebook, Instagram, and Pinterest to drive targeted traffic to the jewelry site. o Continuously optimize PPC campaigns by refining ad copy, adjusting targeting, and analyzing performance data to maximize ROI and conversions, especially for luxury products

Data Analysis & Reporting: o Monitor and analyze key performance metrics (e.g., website traffic, ad spend, conversion rates) using tools like Google Analytics, SEMrush, or Ahrefs. o Provide regular performance reports to the team, identifying trends and recommending improvements to optimize digital marketing strategies. o Track and report on KPIs to ensure digital campaigns (SEO and PPC) align with business goals.

• Competitive Analysis: o Conduct competitor research to analyze their SEO strategies and PPC campaigns, identifying opportunities for improvement and differentiation. o Stay up-to-date with trends and changes in search engine algorithms, digital marketing tools, and PPC best practices to keep the brand competitive in the digital landscape.

Job Type: Full-time

Pay: BD300.000 - BD800.000 per month

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