APP Operations Specialist

• Execute distributor and reseller data operations; manage promotion, refund application, and reconciliation processes;

• Take charge of the APP promotion and operations nationwide, formulate and implement promotion strategies in line with operational objectives (including product operations, data analysis, campaign promotion, etc.);

• Define and achieve APP operational objectives, regularly prepare operational analysis reports, track data changes, analyze, summarize and optimize content operation strategies, and enhance the operational capabilities of regional APP teams;

• Plan and implement online and offline promotion activities for the APP;

• Design, prepare and distribute APP-related materials;

• Based on APP operational data, optimize existing functions, design new functions, analyze user needs, develop and improve APP functions, and promote internal and external training;

• Prepare and implement APP promotion plans and campaigns, increase user activation rate, activity level and retention rate, strengthen user loyalty, and track the effectiveness of promotion and application;

• Collect, evaluate and analyze data of competing APPs;

• Be responsible for matters such as APP user acquisition, activation, retention, reactivation of existing customers, acquisition of new users, and KOL cooperation promotion, and improve user loyalty;

• Plan and implement APP promotion campaigns, and continuously improve the user experience;

• Use APP operational data to analyze the distribution of target customer groups, and provide necessary data support for the popularization and management of distribution.