App Store Optimization (ASO) Specialist

Advocate Marketers, a legal marketing firm, is seeking an App Store Optimization (ASO) specialist who will be responsible for optimizing mobile app presence across both the Google Play Store and the Apple App Store for iOS. The ideal candidate has a minimum of two years of experience in App Store Optimization and has worked across diverse industries. Experience in SaaS environments is especially valuable. This role requires strong analytical skills, a deep understanding of user behavior, and hands on experience with ranking algorithms and conversion optimization. This is a full time position.

Primary tasks would include:

• Conduct comprehensive keyword research for both the Google Play Store and the Apple App Store.
• Optimize app titles, subtitles, descriptions, keywords, tags, and promotional content to improve visibility and rankings.
• Plan and execute A/B testing for store assets such as icons, screenshots, feature graphics, and videos.
• Collaborate with product, content, design, and marketing teams to ensure consistent brand messaging across app stores.
• Monitor, analyze, and report on app performance, keyword rankings, CVR trends, and competitor movements.
• Create strategies to increase organic downloads, user retention, and overall app visibility.
• Manage and optimize metadata updates based on industry trends, algorithm changes, and performance insights.
• Collaborate with the development team to ensure app releases are positioned for maximum ASO impact.
• Track and manage user reviews and ratings while coordinating responses with the support team.
• Research competitor apps and identify opportunities for improvement and growth.
• Prepare performance reports and suggest improvements

The ideal candidate would have:

• Minimum of two years of proven experience as an ASO Specialist or similar role.
• Hands-on experience with optimization for both Google Play Store and Apple App Store for iOS.
• Background working across diverse industries. Experience in SaaS products is a strong advantage.
• Strong understanding of app store algorithms, ranking factors, and optimization strategies.
• Familiarity with ASO tools such as AppFollow, ASOdesk, Sensor Tower, AppTweak, Mobile Action, or similar platforms.
• Strong analytical mindset with the ability to interpret data and generate actionable insights.
• Ability to create compelling app store assets in collaboration with creative teams.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to manage multiple projects simultaneously.

About Advocate Marketers

Advocate Marketers is a marketing firm specializing in helping solo lawyers and small law firms in the United States grow their business. Successful candidates can expect to work directly with founders in a fast-paced, mostly remote setup oriented to action and results. To learn more, visit www.advocatemarketers.com.

Job Type: Full-time

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• If hired, what is the earliest you can start in this position?

Location:

• Lahore (Required)

Work Location: In person