App Store Optimizer (ASO)

IT Globe is a fast-growing product-based mobile app development company. We build innovative digital products for a global audience and are passionate about delivering high-performing mobile applications with strong organic growth.

Position Overview:
We are looking for an enthusiastic and data-driven ASO Executive with 1–2 years of experience to manage and optimize our apps across the Play Store and App Store. The ideal candidate should have hands-on experience with ASO tools, keyword strategies, competitor analysis, and market trends.

Key Responsibilities:

• Optimize app titles, descriptions, and metadata to improve rankings and visibility on both Play Store and App Store.
• Perform keyword research and implement best ASO practices.
• Monitor app performance, user behavior, and conversion metrics using tools like Google Play Console, App Store Connect, and analytics platforms.
• Conduct A/B testing of creatives including icons, screenshots, and videos.
• Research competitors and keep up with the latest ASO trends and algorithm changes.
• Collaborate with designers and developers to ensure app store guidelines are met and new features are highlighted effectively.

Requirements:

• Bachelor's degree in Marketing, Business, or a relevant field.
• 1–2 years of experience in ASO or app marketing.
• Strong understanding of ASO tools such as AppTweak, Sensor Tower, Mobile Action, or similar.
• Basic understanding of SEO and app analytics.
• Familiarity with app performance metrics (CTR, CVR, retention, etc.).
• Good communication and research skills.
• A results-oriented mindset with attention to detail.

Job Type: Full-time

Pay: Up to Rs70,000.00 per month

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person