Hashtag Department Store leading Concept Store in Dubai Mall is looking for Experienced, Creative maker-doer who plans, shoots, edits, and publishes short-form video and visuals daily; builds a UGC creator program; and supplies high-performing assets for organic and paid channels.
Key Responsibilities
- Content Production: Shoot & edit Reels/TikToks, stories, product demos, testimonials, BTS/in-store content; add captions/subtitles; export to platform specs (9:16, 1:1, 16:9).
- UGC Program: Source micro-creators, craft briefs, manage product sends, secure usage/whitelisting rights, collect and organize assets, track performance.
- Creative Ideation: Turn promos, launches, and retail moments into thumb-stopping concepts with strong hooks and CTAs.
- Publishing: Write on-brand captions; schedule to content calendar; coordinate with paid team for best-performing variants.
- On-site/Live: Run IG/TikTok Lives; quick interviews/vox pops; capture customer/brand moments.
- Long Form Content Writer: Able to write blogs and other long form.
- Asset Management: Maintain tagged content library; hand off organized files for ads, email, and CRM.
- Compliance: Obtain consents; follow brand guidelines and UAE retail norms.
Tools & Tech (Adobe added)
- Adobe Creative Cloud: Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, Audition (plus Adobe Express for quick turnarounds).
- Additional: CapCut, Final Cut Pro (optional), Canva, mobile-first shooting tools, teleprompter apps, captioning/subtitle workflows.
Requirements
- Strong portfolio/reel of short-form content (links required).
- Confident shooting on phone + mirrorless; lighting and sound basics.
- Proven UGC experience (creator sourcing, briefing, rights).
- English fluency; Arabic a plus.
- Comfortable filming in-store and turning edits around quickly.
KPIs
- Content velocity & on-time delivery (planned vs. published)
- Views, watch time/retention, saves & shares
- UGC throughput (creators onboarded, cost/asset, usage rate)
- Asset contribution to paid performance and conversions.
Job Type: Full-time
Application Question(s):
- Please Share Portfolio of your UGC/Content Creation Work
- Confirm You Can Join Immediately?
- Do you have Your Own Car?
Experience:
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