Area Marketing Manager

Description

BE BOLD. BE CREATIVE. BE RADICAL.

Two of Asheville’s most imaginative hospitality concepts are looking for a visionary Area Marketing Manager to lead brand storytelling, partnerships, campaigns, and marketing strategy across The Radical Hotel and Zelda Dearest.

The Radical Hotel – Asheville’s rebellious, maximalist playground.

A 70-room boutique hotel on the banks of the French Broad River, The Radical is a love letter to creative misfits everywhere. Think: immersive art installations, bold personality, rooftop parties, and the city’s most spectacle-forward dining and nightlife—including Golden Hour restaurant and a river-view roof-top bar that doubles as a social scene.

Zelda Dearest – Asheville’s romantic, indulgent boutique escape.

Inspired by the roaring spirit of Zelda Fitzgerald, this elegant, intimate hotel blends nostalgia with modern indulgence. It’s the place for champagne at check-in, secret courtyard cocktails, and whimsical design details that feel luxurious without losing their charm.

Together, these two hotels form a hospitality portfolio unlike anything else in Asheville—one raw and rebellious, one intimate and poetic.

We need an Area Marketing Manager ready to bring them both to life.

WHAT YOU'LL DO

You’ll be the strategic and creative engine behind our marketing. Reporting to the Area Director of Sales & Marketing—and partnering closely with corporate marketing and e-commerce leadership—you will:

Brand + Campaign Leadership

• Own the annual marketing and activation calendar for both properties.
• Lead weekly/bimonthly marketing meetings: agendas, minutes, actionable takeaways.
• Spearhead brand, lifestyle, and social photo shoots; manage visual asset libraries.
• Ensure every initiative aligns with brand guidelines and core business objectives.
• Identify local partnerships, community events, and creative collaborations.

Creative Development

• Build digital and print collateral using Canva, Publisher, ISSUU, etc.
• Develop sales materials, menus, email templates, and promotional content.

Email + Digital Marketing

• Strategize and execute email marketing campaigns (Mailchimp, Constant Contact).
• Support special promotions and monthly hotel offers.

Analytics + Reporting

• Track campaign performance, engagement, and ROI across platforms.
• Own weekly and monthly reporting—clear KPIs and measurable outcomes.

Public Relations & Influencer Relations

• Leverage local press and influencer relationships to drive buzz and earned media.

E-Commerce + SEO

• Audit and optimize Google Business Profiles, OTA listings, and vanity websites.
• Ensure photos, menus, and listings are always current and compelling.
• Work with corporate E-Commerce team on SEO and digital advertising.
• Manage social media for Zelda Dearest

WHAT MAKES YOU A FIT

You thrive in creative chaos. You love content, brand storytelling, activations, and the thrill of seeing a campaign light up the right audience. You can speak both creative and analytical, and you take ownership from concept through execution.

You are:

• A proactive self-starter
• Organized, detail-obsessed, and deadline driven
• Energized by collaboration with operations, PR, F&B, leadership, and creatives
• Excited by hospitality, local culture, and trend spotting
• Able to translate big ideas into revenue-driving marketing initiatives

Experience with boutique or lifestyle hotels is a huge plus.

WHY YOU’LL LOVE IT

• Two uniquely different, high-visibility boutique properties to shape and grow
• Creative freedom and a leadership team that wants your ideas
• Work with a national hospitality group and corporate marketing experts
• Access to Asheville’s most dynamic culinary, nightlife, and arts community

This is not a “keep things running” job. It’s a build it, scale it, own it job.

Be unforgettable. Be bold. Be Radical.

We can’t wait to meet you.

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

Qualifications

• Must have (3+) years of progressive marketing experience.
• Previous experience in the hospitality industry preferred; experience selling luxury brands and experiential services preferred.

Skills and Knowledge

• Experience building and executing annual marketing plans and activation calendars

• Ability to translate business goals into measurable marketing campaigns

• Strong understanding of brand positioning and storytelling

• Able to manage multiple projects across two properties simultaneously

• Excellent organizational skills with flawless attention to detail

• Experience with email marketing platforms (Constant Contact, Mailchimp, etc.)

• Familiarity with paid digital campaigns and tracking performance (UTM, KPIs, ROI)

• Ability to interpret analytics dashboards and adjust strategy accordingly

• Fluent in Canva (or similar creative platforms like Publisher, ISSUU, Adobe Express)

• Ability to manage photo/video shoots, visual asset libraries, and brand standards

• Understanding of how to produce on-brand collateral for print and digital

• Understanding of social storytelling, brand voice, and content calendars

• Experience activating lifestyle brands through local partnerships and events

• Building and maintaining relationships with media, influencers, and tastemakers

• Ability to pitch stories and identify PR opportunities that generate buzz

• Experience with Google Business Profile, OTA listings, TripAdvisor, Yelp, etc.

• Familiarity with basic SEO best practices (page optimization, metadata, etc.)

• Able to audit websites and maintain up-to-date menus, offers, and promotions

• Familiarity with food & beverage operations, hotel business cycles, and revenue objectives

• Understanding of guest database growth and lifecycle marketing

Preferred Experience (Nice to Have)

• Previous experience in boutique/lifestyle hotels, hospitality, or luxury consumer brands

• Graphic design or photography direction

• Existing local Asheville media/influencer connections

Frequent walking, standing, sitting, hearing, talking, smiling. Lifting, pushing and pulling of objects weighing up to ten (10) pounds.

Benefits

• 401(k)
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Room Discounts
• Employee Food and Beverage Discounts

EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.