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Area Sales Manager

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Area Sales Manager - (Premium Segment)


Purpose of the role

Achieve business objectives (Volume, Market share, Customer satisfaction) and develop capable team at TVSM and dealerships:

1.Build capacity(working capital, Network development) for long term plans

2.Develop capable team for TVSM and dealership (Premium Business)

3.Develop strategic actions for medium term plans

4.Uphold TVS image across the area

5. Establish robust DWM


Role Description:

Sales planning and achievement

  • Plan and deploy retail, billing, MOS and brand actions for the area
  • Do PDCA for variance area and take corrective actions-product and channel wise with TMs and Key dealers
  • Identify and Initiate key projects for business expansion/opportunities


Build and deploy strategic actions for growth

  • Challenge status quo and proactivley identify opportunities for growth
  • Propose promotional budgets and get approval
  • Evaluate effectiveness of BTL activities
  • Proactively identify working capital/man power issues and work on corrections
  • Ensure sales enablers (retail finance and log in target achievement, contribution by financiers)


Dealer and market visit

  • Visit dealers/market and coach TMs on effective ways of managing dealerships
  • Connect to key dealers and other stakeholders (Financiers, vendors, Media, trade bodies, Legal bodies, and other agencies) periodically
  • Visit identified dealers and initiate improvement activity (Low market share, volume, critical competition, etc.,)


Network development

  • Identify and evaluate the prospects for AMD appointment
  • Review performance of dealers and initiate improvement actions
  • Training and development
  • Conduct monthly cluster meetings for AMD/AD -Reward and recognitions, Process improvement,Sharing best practices for cross learning and horizontal deployment
  • Energise/Coach/mentor/train- TMs/Dealers/ADs/BDMs

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