Area Sales Manager

About Lang Technik:

Founded in 1982, Lang Technik is a globally recognized leader in workholding and automation technology. The company supports machining manufacturers with forward‑looking solutions designed to simplify production processes, improve efficiency, and maximize the utilization of production capacity. As a developer and manufacturer of highly innovative workholding systems for milling operations, Lang Technik is a trusted partner for flexible, reliable solutions. Companies of all sizes, across industries such as mechanical engineering, medical technology, aerospace, automotive, and motorsports, rely on Lang Technik’s deep application expertise, engineering excellence, and strong culture of innovation. Lang Technik is continuing to expand its presence in North America and is seeking a driven sales professional to support this growth.

The role:

Lang Technik is looking for an entrepreneurial, driven Area Sales Manager to grow its North American business. In this role, you will act as a trusted advisor to customers, helping them identify and implement advanced workholding and automation solutions that improve machining efficiency and throughput.

Working closely with the technical and application teams, you will manage the full sales cycle, from prospecting and opportunity development to closing and long‑term account management. This position reports directly to the General Manager USA and offers significant autonomy, and growth potential within a fast‑growing organization.

Key Responsibilities:

Business Development & Territory Growth

• Develop and execute sales and market‑development strategies to drive growth across the South Central United States, covering Texas, New Mexico, Louisiana, Arkansas, and Oklahoma.
• Identify, qualify, and pursue new business opportunities through proactive outreach, networking, and lead follow‑up.
• Build and maintain strong, long‑term relationships with customers, distributors, and strategic partners.

Consultative Sales & Customer Engagement

• Act as a technical and commercial advisor, understanding customers’ machining challenges and recommending tailored Lang Technik solutions.
• Manage the full sales process, from initial engagement through solution definition, quotation, and order completion.
• Support customers throughout the decision‑making process, collaborating with internal technical teams as needed.

Market Awareness & Collaboration

• Stay current on machining trends, automation technologies, and competitive offerings.
• Represent Lang Technik at trade shows, customer visits, and industry events.
• Collaborate closely with marketing and technical teams to align sales initiatives and messaging.

What We’re Looking For:

• Technical background or training, preferably in Mechanical Engineering or a related field.
• Strong understanding of machining processes; experience with machine tools, workholding, automation systems, or machine tool peripherals is highly valued.
• 3+ years of experience in technical sales, application engineering, or a related customer‑facing technical role.
• Proven ability to sell consultatively and build credibility with engineers, production managers, and decision‑makers.
• Excellent communication and interpersonal skills; comfortable working in a multicultural, international environment.
• Self‑starter mindset with the ability to work independently from a home office.
• Willingness to travel domestically on a regular basis.

What We Offer:

• The opportunity to join a globally respected, innovation‑driven “hidden champion” with a strong engineering culture.
• A high‑impact role with responsibility for a key U.S. region and significant growth potential.
• A collaborative, close‑knit team environment where individual contributions are visible and valued.
• Short decision‑making paths and direct access to leadership.
• Strong personal and professional development opportunities as the U.S. organization continues to grow.