Area Sales Manager (ASM/Poultry Division/Sargodha)

Industry: Poultry Pharmaceuticals
Location: Sargodha , Pakistan
Experience: 3-5 Years in Poultry Pharma
Education: At least Bachelor's, Degree in Vet. Sciences will be preferred

Job Summary

Star Laboratories is looking for a motivated and results-driven Area Sales Manager to support regional sales objectives by managing sales operations and field activities within the assigned area. The role focuses on achieving sales and recovery targets through effective execution of company strategies and strong relationship management.

Key Responsibilities

• Achieve assigned sales and recovery targets for the designated area.
• Execute regional sales plans as directed by the Regional and National Sales Managers.
• Develop and manage strong relationships with distributors, dealers, and key customers.
• Ensure effective territory coverage, routing, and call discipline of the sales team.
• Monitor product availability, secondary sales performance, and outstanding recoveries.
• Implement approved pricing, discount structures, and promotional schemes.
• Conduct regular field visits to poultry farms, veterinarians, and trade channels.
• Gather and report market intelligence on competitors, pricing, and industry trends.
• Support new product launches and promotional campaigns in coordination with Head Office.
• Prepare and submit accurate sales reports and forecasts within defined timelines.
• Ensure compliance with company policies, ethical standards, and regulatory requirements.

Required Skills & Competencies

• Strong execution and follow-up skills.
• Excellent communication and interpersonal abilities.
• Basic people management and coaching skills.
• Sound understanding of poultry products and market dynamics.
• Good analytical and reporting capabilities.
• Willingness to travel extensively within the assigned area.

Authority & Decision-Making

• Recommend distributor appointments within the assigned region.
• Approve discounts strictly as per company policy.
• Assist in regional resource allocation and route optimization.

Job Type: Full-time

Work Location: In person