Area Sales Manager-Channel Sales

Role Overview

We are seeking an experienced Area Sales Manager to develop partnerships with retail and distribution channels. The ideal candidate shall have 5–8 years of hands-on experience of similar role, understanding of local market and existing distribution models within hardware, electronic, electricals and kitchenware verticals. You will play a key role in driving the sales across assigned territory by extensive travels to manage business volumes.

Key Responsibilities

· Achieve regional sales, market share, and revenue targets.

· Drive distributor and retail network expansion across districts.

· Ensure strong product penetration and activation in existing and new districts.

· Manage distributors, dealers, and retail partners—onboarding, performance, compliance.

· Implement trade schemes, promotions, and incentive programs to boost sell-in and sell-out.

· Resolve channel conflicts, credit issues, and ensure smooth operations.

· Enhance performance through hiring, training, tracking.

· Conduct weekly/monthly business reviews with teams and partners.

· Lead demand forecasting, inventory planning, and sales reporting.

Required Qualifications

· Bachelor’s or Master’s degree in any field.

Preferred Skills

· Demonstrated experience of team leadership in building a performance driven team

· 5–8 years of experience in distribution and channel management.

· Strong personality to deal with local traders and distributors for market penetration and building new partnerships

· Knowledge of local language Kannada and Tulu along with Hindi or English (at least one)

What We're Looking For

· Team players with good oral and written communication skills

· Self-starters with an ability to work in unstructured, entrepreneurial environments

· Salary: 7.5-10 Lacs per annum

Interested candidates may send their applications to hr@greenwayappliances.com

Job Type: Full-time

Pay: ₹750,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Mysore, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Preferred)

Work Location: In person