Area Sales Manager- Generic Pharma

Job Title: Area Sales Manager (ASM) – Pharma Division

Department: Sales & Marketing

Reporting To: Regional Sales Manager / Zonal Sales Head

Job Purpose:

To lead and manage a team of Medical Representatives (MRs) within the assigned territory to achieve business objectives — including sales targets, market expansion, and brand visibility — while ensuring compliance with company policies and ethical standards.

Key Responsibilities:1. Sales Management

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Monitor secondary and primary sales performance of team members.
• Plan and execute area-specific sales strategies in line with company goals.
• Ensure effective implementation of brand promotional strategies and doctor engagement plans.

2. Team Management

• Recruit, train, and mentor Medical Representatives (MRs).
• Conduct regular joint fieldwork with MRs to support and evaluate performance.
• Motivate the team through effective communication, goal setting, and recognition.
• Ensure adherence to reporting systems and CRM tools.

3. Market Development

• Identify new business opportunities and potential customer segments.
• Build and maintain relationships with key doctors, hospitals, distributors, and stockists.
• Gather and analyze competitor activities, pricing trends, and market feedback.
• Conduct CMEs, doctor meets, and promotional activities as per company plans.

4. Compliance & Reporting

• Ensure ethical promotion of company products in line with pharma code of conduct.
• Submit timely and accurate sales reports, forecasts, and market intelligence.
• Ensure team compliance with company SOPs, regulatory norms, and documentation.

Key Performance Indicators (KPIs):

• Achievement of sales targets (Primary & Secondary)
• Territory coverage and doctor reach
• Team productivity and attrition rate
• Implementation of marketing and promotional activities
• Customer satisfaction and market share growth

Qualifications & Experience:

• Graduate in Science / Pharmacy / Commerce (MBA in Marketing preferred)
• 5–8 years of experience in pharmaceutical sales, with at least 2 years in a managerial role
• Strong knowledge of the therapy area (e.g., General, Cardio-Diabetic, Neuro, etc.)

Skills & Competencies:

• Excellent leadership and team management skills
• Strong communication and interpersonal abilities
• Analytical thinking and problem-solving
• Result-oriented with strategic mindset
• Proficient in MS Office and CRM tools

Compensation:

As per industry standards, including performance-linked incentives and allowances.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Provident Fund

Work Location: In person