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Area Sales Manager - Lahore

Area Manager responsibilities are: Implementing effective territorial marketing strategies through a team of TSMs. Meeting customers to settle concerns/disputes. Assessing sales performance. Coming up with effective sales methods. Submitting reports to line Manager in a timely manner. Discovering new sales opportunities. Responsible to deliver overall value/Volume Targets coupled with fundamentals against assigned objectives.


What we ask

Educational Qualification

Bachelors / MBA

Work Experience

1-4 years of experience

Skills

  • Communication & Presentation Skill
  • Strong analytical skill
  • Handle critical situation of Market/Sales
  • Sound understanding of Retailer Operations.
  • Business Potentials Assessment

Attitudes

  • Purpose driven
  • Commercially Obsessed
  • Owner’s mindset

What we offer

1. A culture that’s truly global, yet deeply connected
Rooted in our Dutch heritage and grown across the world, FrieslandCampina brings together diverse perspectives into one collaborative culture. Here working across markets, teams, and ideas is part of everyday life.

2. A place where your growth is continuously unlocked
From structured training and coaching to hands-on, real-world exposure, you’re empowered to shape your own career path. Opportunities will evolve as you do, with local and international mobility that’s actively encouraged.

3. Work that works for you
We believe performance thrives with balance. We are offering competitive rewards, flexible ways of working, and benefits that support both your personal and professional life. That way, we ensure you’re well equipped to truly Unleash your Nature.

4. An environment that brings out your best
We pride ourselves on being informal, friendly, and driven. You’ll work alongside passionate people who challenge, support, and inspire each other to raise the bar every day.

5. The freedom to make a real impact
Trust and autonomy aren’t just words - they’re how we operate. You’re empowered to take ownership, create long-term impact, and contribute to something bigger: nourishing the world.
Vacancy description

Vacancy Description:

  • Achievement of Area volume/value targets while maintaining the portfolio’s availability plan and business partner’s ROIs.
  • Achievement of employee Engagement Index Score
  • Responsible to manage huge capital-intensive distribution and business ROIs.
  • Provide on-the-job training to sales team.
  • Handling of different distribution channels like trade, key-accounts.
  • Track and report movements of other products in the category.(MIR)
  • Monitor competitor’s activity and report to superior through daily activity report.
  • Conduct retail audit and update outlet data regularly.
  • To lead field Area sales operations team in order to achieve yearly sales targets by delivering on distribution & route to market KPIs (while ensuring business partner ROI).
  • Fulfilment of the requirement related to environmental safety, food safety and occupational health and safety is the primary responsibility of the position, in line of the ISO 9001, ISO 14000, OHSAS 18000, ISO 22000, DuPont and the International Food Standards applicable at FCEPL.
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

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