Area Sales Manager -Mumbai Rural

Relevant Experience

Similar position in Channel Sales business with OEMs ; minimum 5 – 9 yrs of Field Experience Core Competencies

Qualifications

• U.G, Degree in Mechanical / Automobile Engineering : B.E / B.Tech • Additional Qualification: Post Graduate Degree (MBA) or Diploma (PGDBM) Relevant Experience

Job Purpose:

• Improve Renault’s Market Share, Profitability & Brand Success in India by managing the Dealerships and pushing Wholesale & Retail business volumes

1. Roles & Responsibilities:

1/ Territory Sales Volumes

• Efficient Management Of Renault India Commercial Budgets

• Implementation of Commercial Activity Campaigns

• Manage the New model launches at the dealership-end

• Ensure achievement of dealer-wise wholesale targets

2/ Market Share (based on TIV)

• Study the Competitor efforts and strategies (in the relevant territory) closely – pass on the relevant info to H.O. teams

• Provide feedback on the efficiency of dealer programmes

• Micro-level monitoring of dealership-marketing-activities (local)

• Work closely with Marketing to improve Brand Visibility in the territory

3/ Customer Retention

• Keep close watch on the Lost Customer Database maintained by the dealership

• Investigate (conduct RCA) for Enquiries which have not converted into Bookings

• Strengthen the ‘Referral program’ at the dealership-end

• Implement steps to improve the CX (Customer Experience) at the dealer-network

• Ensure that dealer staff are trained in line with RIPL guidelines

4/ Dealer Relationship Management

• Assist the Business Manager on issue relating to dealer financial performance

• To follow the management of Dealer stocks and to ensure that actions are being taken to control ageing and stock turn

• To build a professional and motivational relationship with the Sales Consultants team

• Achievement of quality and profit objectives for your Dealers