Area Sales Supervisor

Job Summary

The Area Sales Supervisor – is responsible for overseeing and driving sales performance within assigned modern trade accounts. This role ensures effective execution of sales plans, strong in-store presence, excellent customer relationships, and achievement of sales targets. The supervisor leads a team of merchandisers or sales representatives and works closely with key accounts to maximize market share and visibility.

Key Responsibilities

Sales & Target Achievement

• Achieve monthly and quarterly sales volume, value, and distribution targets for assigned modern trade channels.
• Monitor sell-in and sell-out performance and implement corrective actions when needed.
• Identify new business opportunities to grow revenue within the region.

Account Management

• Maintain strong relationships with store managers, category buyers, and modern trade partners.
• Negotiate shelf space, displays, and promotional visibility to maximize brand exposure.
• Ensure timely execution of trade agreements, promotions, and activations.

In-Store Execution

• Ensure planogram implementation, pricing accuracy, and availability of products across all outlets.
• Conduct regular market visits to audit store performance and competitor activity.
• Improve on-shelf visibility through displays, and merchandising standards.

Team Leadership

• Supervise, train, and motivate a team of merchandisers or sales promoters.
• Create work schedules, route plans, and performance trackers.
• Conduct regular coaching sessions and performance evaluations.

Reporting & Analysis

• Prepare weekly and monthly sales reports, including insights on performance, challenges, and opportunities.
• Analyze sales data to identify trends and develop action plans.
• Monitor inventory levels, returns, and stock movements to avoid out-of-stock or overstock situations.

Qualifications & Requirements

• Bachelor’s degree in business, marketing, or related field.
• 2–4 years of sales experience in FMCG or retail; experience in modern trade is a strong advantage.
• Excellent negotiation and relationship-building skills.
• Strong analytical ability and proficiency in MS Excel/PowerPoint.
• Ability to lead and motivate field teams.
• Willingness to travel within the assigned area.
• Preferably Arabic speaking