Artificial Intelligence (AI) - Marketing Manager

Job Summary

The AI Marketing Manager will lead digital marketing campaigns using AI tools to improve content creation, advertising performance, customer engagement, and brand growth. The ideal candidate understands beauty/fashion marketing trends and knows how to use AI to scale marketing efforts efficiently.

Responsibilities

• Develop and execute AI-powered marketing campaigns for perfume products
• Create and optimize content for social media, email marketing, paid ads, and website campaigns
• Use AI tools to generate creative ad concepts, product descriptions, captions, and campaign ideas
• Manage Instagram, TikTok, Facebook, and other social platforms
• Oversee influencer and creator marketing campaigns
• Analyze marketing performance metrics and improve ROI
• Build automated customer journeys and email flows
• Collaborate with creative and product teams on launches and promotions
• Stay updated on fragrance, beauty, fashion, and AI marketing trends

Requirements

• 3+ years of experience in digital marketing, preferably in beauty, fashion, skincare, or fragrance industries
• Strong understanding of AI marketing tools and automation platforms
• Experience with Meta Ads, TikTok Ads, Google Ads, Shopify, Klaviyo, Canva, ChatGPT, or similar tools
• Strong copywriting and creative storytelling skills
• Knowledge of social media growth strategies and influencer marketing
• Ability to analyze campaign data and optimize performance
• Passion for luxury branding, perfumes, and beauty trends

Preferred Qualifications

• Experience marketing luxury or lifestyle products
• Familiarity with e-commerce and conversion optimization
• Experience creating viral or high-engagement social campaigns
• Knowledge of content creation tools and AI-generated creatives

Work Location: In person