ASO - APP Store optimization executive

Key Responsibilities

• Research and identify high-performing keywords to improve app rankings.
• Write and optimize app titles, descriptions, screenshots, and other metadata.
• Conduct competitor analysis to identify growth opportunities.
• Plan and execute A/B testing for app icons, screenshots, and descriptions.
• Monitor and analyze app performance metrics (downloads, rankings, reviews).
• Work with the design team to create engaging visuals for app stores.
• Collaborate with the marketing team to align ASO with overall growth strategies.
• Regularly update app store listings based on trends and analytics.

Required Skills & Qualifications

• Proven experience in App Store Optimization (ASO) for iOS & Android.
• Strong understanding of SEO principles and keyword research tools.
• Familiarity with ASO tools (App Annie, Sensor Tower, Mobile Action, etc.).
• Knowledge of app store guidelines and algorithm updates.
• Basic knowledge of graphic design for store visuals (preferred).
• Strong analytical skills and attention to detail.
• Excellent communication and reporting skills.

Job Type: Part-time

Work Location: In person