ASO Specialist

Job Title: ASO Specialist

Location: G-8, Islamabad

Job Type: Full-time, Onsite

Experience: 1 to 2 years of experience in ASO

Job Description:

We are looking for a skillful and driven "ASO Specialist" who is enthusiastic about mobile apps and eager to dive deep into the world of App Store Optimization.

Job Responsibilities:

• Develop, implement, and continually refine ASO strategies for Play Store and iOS platforms to increase organic installs and visibility of our mobile games.
• Conduct keyword research and optimize app metadata (titles, descriptions, and keywords).
• Perform ongoing A/B testing of app icons, screenshots, feature graphics, and preview videos to identify the most effective creative assets.
• Track, analyze, and optimize conversion rates and app rankings.
• Analyze user behavior, funnel performance, and market trends to make data-driven decisions and recommend improvements.
• Monitor performance metrics, user feedback, and app analytics to continuously improve app store performance.
• Monitor and track organic performance KPIs such as conversion rates, retention rates, install velocity, and keyword rankings using tools like AppTweak, Sensor Tower, Mobile Action, and Firebase.
• Conductcompetitor analysis to stay ahead of trends in the mobile app and identify opportunities for differentiation and improvement.
• Manage localization of app store assets for multiple regions and languages to optimize global performance.
• Prepare detailed performance reports and share actionable insights with key stakeholders.
• Manage app updates and optimize each release for the best possible visibility.

Job Requirements:

• 1–2 years of hands-on experience in App Store Optimization
• Strong understanding of the Play Store and iOS App Store ranking algorithms and guidelines.
• Practical knowledge of Meta Ads for mobile apps
• Proficiency with major ASO and analytics tools (e.g., Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, Google Analytics).
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Experience in data-driven decision-making and analytical tools

Job Type: Full-time

Location:

• Islamabad G-8/Markaz (Required)

Work Location: In person