ASO Specialist (iOS)

Job Description:

We are looking for a motivated and detail-oriented ASO Specialist (iOS) to join our team. The ideal candidate should have a strong understanding of app store trends and a passion for optimizing app performance and growth.

Key Responsibilities:

• Develop and implement effective App Store Optimization (ASO) strategies for iOS apps.
• Conduct keyword research to identify opportunities for improved rankings and visibility.
• Optimize app titles, descriptions, screenshots, icons, and previews to boost conversion rates.
• Monitor and analyze app performance metrics such as downloads, rankings, ratings, and reviews.
• Conduct competitive analysis to stay updated on trends, keywords, and strategies in the iOS market.
• Collaborate with the design and content teams to create compelling visuals and metadata.
• Stay updated with Apple App Store algorithms and changes in ASO best practices.
• Work closely with the marketing and product teams to align ASO strategies with overall growth goals.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of proven experience in ASO, specifically for iOS applications.
• Strong understanding of Apple App Store ranking factors and analytics tools.
• Experience with ASO tools such as AppTweak, Mobile Action, Sensor Tower, or AppFollow.
• Analytical mindset with strong data interpretation and reporting skills.
• Excellent communication and collaboration skills.
• Creative thinking and attention to detail.

Job Type: Onsite, Full Time

Job Type: Full-time

Work Location: In person