Assistant Brand Manager

• You have 2-3 years of experience working in core marketing
• You possess excellent analytical skills to effectively identify, prioritize, and communicate business opportunities based on consumer and market insights
• You are proactive and take ownership, with a passion for discovering new opportunities.
• You excel in effective communication and know how to balance assertiveness with active listening
• You have strong collaboration skills

At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career

• Responsible for the creation and execution of a Category Development roadmap to increase packaged milk penetration.
• Drive consumer behavior change initiatives by addressing barriers to packaged milk usage through insight-led communication and education.
• Lead development of consumer education content, advocacy programs, and influencer partnerships promoting packaged milk benefits.
• Responsible for end-to-end innovation pipeline.
• Work closely with cross-functional teams on concept development, product positioning, packaging, and launch planning.
• Support creation and execution of launch campaigns, including communication strategy and digital content.