Assistant Brand Manager

Job Summary
We are on the lookout for a passionate and proactive Assistant Brand Manager to join our marketing team. In this role, you will support the execution of brand strategy in market and across digital channels to drive brand growth and market share.

Essential Duties & Responsibilities-

Brand Development & Communication (45%)

• Maintain brand standards and visual identity across all consumer and trade touchpoints.
• Ensure all marketing materials comply with alcohol beverage regulations, responsible drinking guidelines, and platform policies.
• Support integrated content calendar aligned to product launches, seasonal programs, and promotional activations.
• Support new product launches, limited releases, and promotional programming in collaboration with sales and distributor partners.
• Assist with development of trade marketing materials, sell sheets, brand decks, and distributor communications, and provide brand voice input to trade materials and point-of-sale assets to be loaded to the Ansira print POS platform.
• Provide general marketing and operational support across the OSD marketing team.

Digital Marketing (40%)

• Manage and assist in development and publishing of brand content across website, email, and all social media platforms, in coordination with in-house team members and outside brand agency-of-record and 3rd party web developer.
• Support senior brand director with coordination of digital marketing initiatives including paid media content, influencer partnerships, SEO, email marketing in coordination with the brand agency-of-record.
• Provide website backend support, including product page updates, cocktail recipe uploads, landing page builds, event pages, and basic troubleshooting on Shopify backend for all brand websites.
• Responsible for keeping the Media Library up-to-date with all of the latest Tanteo assets.
• Support sweepstakes initiatives begin to end, working collaboratively with internal team members.

Project Management (15%)

• Support Senior Brand Director and other Assistant Brand Manager on all NPD-related items, as needed.
• NPD marketing coordination - includes trafficking all label creative & approvals, legal approvals, packaging design and print files, and working collaboratively to develop all product launch materials with in-house designer or external agency creative team.
• Manage project communications with outside suppliers, vendors and agencies as needed.
• Mutually support other Assistant Brand Manager with any duties across brands.
• Work collaboratively with the new product planning team to ensure product projects are completed on time and within scope.
• Participate in monthly tastings in Sevierville, TN.
• Assist Senior Brand Director with any Nielsen data analysis and ad hoc reporting requests from the BI Manager.

Knowledge, Skills & Abilities

• Bachelor’s Degree in business administration or related field preferred.
• Proficiency in Google Suite and Microsoft Office Suite and related business software.
• Strong written, verbal, and non-verbal communication skills.
• Organized, detail-oriented, and able to manage multiple priorities.
• Demonstrates professionalism, discretion, and strong interpersonal abilities.
• Team-oriented and adaptable to shifting business priorities.
• Ability to follow policies, procedures, and safety standards.

Working Conditions (Physical, Environment & Schedule Expectations)

• Primarily sedentary; occasional standing, walking, or lifting up to 25 pounds for office or event setup.
• Frequently required to reach with hands and arms and talk or listen to others.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• Work performed in a corporate, professional office environment with cross-functional collaboration.
• Ergonomic and safe workstation practices expected with minimal exposure to hazards.
• Must adhere to company security, confidentiality and emergency protocols.
• Standard business hours may require extended hours or some travel (on a monthly basis) for meetings, reporting deadlines or events.

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties and responsibilities may change at any time with or without notice.

Benefits:

• 401(k)
• 401(k) 4% Match
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Why are you interested in the Assistant Brand Manager role?
• How many years of experience do you have in a marketing role?
• What digital marketing platforms do you have experience working with?
• ​What is one word your co-workers might use to describe you as a teammate?

• Please share your salary expectations.

Work Location: Remote