Assistant Brand Manager - Residential Markets

Description:

We're looking for an Assistant Brand Manager for our Residential channel marketing team. This role is all about execution—with a strong focus on organic social media, customer engagement, and keeping our brand presence sharp and responsive. This is the tactical right-hand to the Brand Manager, coordinating across marketing, e-comm, sales, and customer service, to ensure our brand shows up consistently and effectively at every touchpoint.

If you thrive on making things happen, turning feedback into action, and engaging with customers across social platforms and review channels, this role is for you!

PRIMARY DUTIES

Brand & Channel Support

• Partner with the Brand Manager to execute marketing plans for the Residential channel
• Coordinate and manage timelines for product launches, seasonal campaigns, and collections
• Collaborate with cross-functional teams to ensure consistent brand messaging and positioning across all touchpoints

Sales Team Support

• Execute marketing materials and tools needed in-market to drive sales, including sell sheets, brochures, digital assets, and product launch kits, ensuring timely distribution to the field
• Coordinate with the Brand Manager and sales leadership to gather feedback from the field and adapt marketing tools to meet evolving needs
• Support local sales initiatives with region-specific assets and event materials

Social Media & Engagement

• Own day-to-day organic social media planning, scheduling, and posting
• Engage directly with followers, influencers, and brand fans across platforms
• Monitor and respond to social media conversations in real time, escalating as needed

Customer Review & Reputation Management

• Monitor and manage product reviews across third-party platforms (e.g., Bazaarvoice, retail partner sites, and our own site)
• Collaborate with internal teams (Customer Service, Quality, Sales) to resolve customer concerns and address negative feedback in a timely, brand-aligned way
• Track trends and report actionable insights

Project Management & Events

• Coordinate trade show logistics including materials, messaging, and booth branding
• Serve as the point person for cross-functional marketing project execution
• Maintain timelines, status updates, and ensure alignment with broader marketing strategy

Requirements:

• 2–4 years of marketing experience, ideally in consumer goods, home improvement, or a related industry
• Hands-on experience managing social media accounts for a brand
• Familiarity with review management tools like Bazaarvoice is a plus
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Highly collaborative and comfortable working cross-functionally
• Creative thinker who’s not afraid to roll up their sleeves and get things done
• Occasional travel to tradeshows and events required