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Assistant Director of Lead Performance & Growth
Columbia Southern University
Job Description
Job Title: Assistant Director of Lead Performance & Growth
Department: Admissions
Reports to: AVP of Admissions
FLSA: Exempt
Hours: Monday through Thursday 8:00 AM to 5:00 PM and Friday 8:00 AM to 5:00 PM (extended
hours when requested)
Location: Orange Beach, Alabama
Last Updated: February 4, 2026
Job Summary
Under the direction of the Associate Vice President of Admissions, the Assistant Director – Lead Performance & Growth is responsible for owning end-to-end lead funnel performance, laddering strategy, partnership with the Marketing department, CRM optimization, analytics alignment, and continuous growth optimization.
Under the direction of the Associate Vice President of Admissions, the Assistant Director – Lead Performance & Growth is responsible for owning end-to-end lead funnel performance, laddering strategy, partnership with the Marketing department, CRM optimization, analytics alignment, and continuous growth optimization.
Essential Job Tasks: Additional duties may be assigned.
• Owns lead funnel performance within the CRM and integrated systems, including speed-to-lead, conversion optimization, segmentation, routing logic, and yield improvement.
- Leads laddering strategy and governance in partnership with cross-functional departments to ensure consistent pipeline flow, prioritization logic, automation integrity, and student progression efficiency.
- Serves as the primary operational partner to the Marketing department for lead quality optimization, campaign performance, attribution, and ROI analysis.
- Partners with the HubSpot Administrator to ensure effective utilization, data integrity, scalability, and continuous improvement across the CRM and integrated systems.
- Translates analytics and forecasting insights into actionable optimization initiatives, experimentation, and continuous performance improvement.
- Establishes KPI governance, dashboards, and reporting cadences to monitor funnel health, pipeline velocity, and conversion performance.
- Leads cross-functional initiatives supporting automation maturity, AI enablement, and digital transformation across the admissions ecosystem.
- Develops leadership bench strength within lead performance and laddering teams through coaching, succession planning, and capability development.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge, Skills, & Abilities
Knowledge
- English Language – Knowledge of the structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
- Academic Processes – Knowledge of programmatic, institutional, and system-wide policies and procedures.
- Admissions Process – Knowledge of admissions process, including recruitment of students, admissions review cycle, application processing, and applicant communication strategies for both undergraduate and graduate recruitment.
- Computer – Knowledge of basic computer processes, including word processing, web browsing, and Microsoft Office, including Microsoft Excel.
- Mathematics – Knowledge of basic mathematics.
Skills
- Critical Thinking – Ability to make educated decisions after obtaining necessary evidence and asking appropriate questions.
- Problem Solving – Ability to find solutions to difficult and complex issues.
- Interpersonal Skills – Communicates and interacts with people effectively while being aware of social perceptions.
- Time Management – Manages one’s own time to accomplish assigned tasks.
- Attention to Detail – Thoroughness and accuracy when accomplishing a task, ensuring all aspects are reviewed.
- Innovation – Ability to make changes by introducing new methods and ideas.
- Project Management – Ability to execute tasks, using appropriate resources within the schedule.
Abilities
- Written Comprehension – The ability to read and understand information and ideas presented in writing.
- Written Expression – The ability to communicate information and ideas in writing so others will understand.
- Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression – The ability to communicate information and ideas in speaking so others will understand.
- Selective Attention (Vigilance) – The ability to concentrate on a task over a period of time without being distracted.
Education & Experience
- Bachelor’s degree preferred.
- Three (3) to five (5) years’ experience in areas such as higher education, sales, marketing, call center, or related field.
- A minimum of three (3) years of supervisory experience, including hiring, evaluation, supervision, motivation, and training of professional staff required.
Equipment Used
- Office equipment, including computers, telephones, printers, faxes, and copy machines.
- Software used includes Microsoft Word, Excel, Outlook, Blackboard, and internal database software.
Work Environment
Works primarily within a climate-controlled environment within an office setting mostly sedentary with frequent sitting, occasional walking and lifting, and frequent near vision use for reading and computer use. The noise level is generally moderate.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Remote work, when permitted, requires a dedicated and secure workspace with reliable internet access sufficient to meet job requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Pay Transparency Statement
In accordance with applicable state and local pay transparency laws, applicants who reside in a jurisdiction with designated pay transparency requirements and for whom this position is available on a remote basis may be entitled to receive additional information regarding the compensation range and
benefits associated with this role. Such information will be provided upon request, as required by law. Please contact
CSU-Recruiting@columbiasouthern.edu.
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