Assistant Director of Marketing

Job Description

Key Responsibilities

• Support the Vice President of Marketing in executing company marketing strategies and initiatives.
• Assist in planning, coordinating, and launching marketing campaigns across digital platforms, social media, email, and advertising channels.
• Manage campaign timelines, project schedules, and marketing deliverables to ensure initiatives are completed on time.
• Coordinate with internal teams including media, content, sales, and leadership to maintain consistent messaging and brand alignment.
• Assist with development and organization of marketing materials, promotional content, and campaign assets.
• Monitor campaign performance and help prepare reports on marketing metrics and campaign effectiveness.
• Maintain organized marketing documentation including campaign records, creative assets, and project plans.
• Support vendor coordination, marketing tools, and marketing technology platforms.
• Assist with marketing logistics for events, promotions, and company initiatives.
• Identify opportunities to improve marketing processes, efficiency, and campaign performance.

Leadership Responsibilities

• Assist the Vice President of Marketing in implementing strategic marketing initiatives and expanding marketing operations.
• Help oversee day-to-day activities of the media and content teams to ensure projects stay on schedule.
• Provide guidance and coordination support to marketing coordinators, content creators, and media personnel when needed.
• Assist with planning and maintaining marketing content calendars and campaign schedules.
• Collaborate with departments such as Sales, Fulfillment, and Veteran Success to ensure marketing supports overall company growth.
• Support onboarding and training of new marketing team members as the department expands.
• Help maintain brand consistency across all marketing channels and communications.

Marketing Performance Metrics (KPIs)

• Increasing qualified lead generation through marketing campaigns.
• Monitoring and improving campaign performance metrics such as engagement, impressions, and click-through rates.
• Supporting efforts to reduce cost per lead (CPL) through efficient campaign management.
• Improving content engagement across social media and digital platforms including views, shares, comments, and watch time.
• Supporting improvements in lead-to-client conversion rates.
• Contributing to increased brand awareness and visibility through marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 3–5 years of marketing experience, preferably in marketing operations, campaign management, or marketing coordination.
• Strong organizational and project management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.
• Experience working with digital marketing platforms and social media campaigns.
• Ability to work independently in a remote team environment.

Desired Skills

• Experience working in a startup or high-growth company environment.
• Familiarity with marketing analytics and campaign performance tracking.
• Experience collaborating with media or content production teams.
• Proficiency with Google Workspace, Slack, CRM systems, and marketing management tools.
• Passion for supporting organizations that serve veterans and their families