Assistant Director of Marketing and Communications

About Herkimer College:

Herkimer College isn't just a great place to be a student - it's also a great place to work. Our faculty and staff enjoy a friendly atmosphere, supportive community and opportunities for growth. They have the advantages of being a part of the SUNY network, as well as an outstanding benefits package for full-time employees.

We encourage you to check out our current employment opportunities. Herkimer College does not discriminate on the basis of race, color, gender, age, creed, religion, national origin, marital status, disability, or any other characteristic protected by federal or state law in admissions, employment or in any aspect regarding the conduct of College business.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via e-mail at info@goer.ny.gov.

Interested in learning more about Herkimer College as a workplace? Great! Feel free to peruse our Faculty/Staff Directory, learn about our campus, review our Annual Security Report, and learn about our employee benefits.

Job Description:

Herkimer College is seeking a creative, dynamic, and highly motivated Assistant Director of Marketing and Communications. This full-time position plays a key role in building brand visibility and advancing the College's mission through engaging content, strategic communications, and innovative marketing.

Major responsibilities:

• Develop compelling written and visual content for print, digital, social media, video, and web platforms.
• Lead the College's social media strategy-content creation, engagement, monitoring, and analytics.
• Research and secure opportunities for positive media coverage; write press releases, articles, and features.
• Assist with website content management, ensuring accuracy, accessibility, and SEO optimization.
• Support the planning and promotion of campus events, including press conferences, award ceremonies, and community engagements.
• Supervise and mentor student content creators and interns.
• Collaborate across departments to ensure consistent messaging and brand alignment.

Requirements:

Qualifications:

• Bachelor's degree in communications, public relations, marketing, journalism, or a related field required; Master's degree preferred.
• Proven experience in communications, marketing, PR, or journalism.
• Demonstrated success managing professional social media accounts.
• Strong writing, editing, and storytelling skills across multiple platforms.
• Ability to thrive in a fast-paced environment with shifting priorities.

Additional Information:

Salary range: $47,916 - $71,874 (commensurate with qualifications and experience)

Application Instructions:

In order to be considered for this position, you must submit your credentials online. . You will be able to upload the following documents, which are required for consideration:

• Resume/cv
• Cover Letter

Once your account is established, you may login at any time to review your completed application or upload additional documents. You will receive an acknowledgement indicating your application materials have been received.