Assistant Director of Sales

Role Description

To drive revenue growth and maximizing occupancy by developing and executing innovative sales strategies. This role involves managing key client relationships, leading the sales team, and ensuring the resort remains a market leader in the luxury hospitality industry. The ideal candidate will have a strong background in high-end hospitality sales, an extensive network of luxury travel professionals, and a deep understanding of upscale guest expectations.

Qualifications & Skills

• Minimum of 2 years in a similar role in a five-star luxury hotel or resort, with a strong focus on Sales Leadership Skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Email).
• Excellent knowledge of Opera PMS
• Proven track record of achieving and exceeding revenue targets in a 5-star hospitality environment.
• Strong network within the luxury travel market, corporate clients, and MICE segments.
• Strategic thinker with the ability to drive long-term revenue growth.
• Exceptional leadership and team development skills.
• Strong negotiation, communication, and interpersonal abilities.
• Deep understanding of luxury guest expectations and service excellence.
• Ability to work under pressure and manage multiple high-profile clients simultaneously.
• Willingness to travel for sales missions, trade shows, and client meetings.
• Strong communication skills, both verbal and written. Fluency in additional languages is a plus.
• Self-motivated, enthusiastic, and customer-oriented with strong attention to detail.
• Strong leadership and team management skills with the ability to motivate and inspire the team.
• Ability to work on a flexible schedule, including weekends and holidays, as per team and operational needs.
• Professional grooming standards and courteous demeanor at all times.
• Ability to handle guest concerns or requests in a calm and professional manner.
• Demonstrates exceptional listening and problem-solving skills.

Key Duties and Responsibilities

• Develop and implement a comprehensive sales strategy to drive revenue from leisure, corporate, group, and MICE (Meetings, Incentives, Conferences, and Events) segments.
• Identify and pursue new business opportunities through market research, competitor analysis, and industry networking.
• Involve in pricing decisions, month-end report preparation with commentary, and tracking and assessing key performance indicators (KPIs)
• Keep sales systems up to date with daily and weekly activities.
• Establish and maintain relationships with luxury travel agencies, corporate clients, event planners, and high-net-worth individuals.
• Work closely with the Revenue Management team to optimize pricing strategies and maximize yield.
• Monitor market trends, guest preferences, and economic factors to adjust sales approaches proactively.
• You will be responsible for performing your assigned duties efficiently and effectively, as well as taking on any other tasks assigned by your senior that are reasonable to your job capabilities.
• Lead, mentor, and motivate the sales team, setting clear objectives and ensuring consistent performance.
• Foster a culture of high performance, innovation, and accountability within the team.
• Conduct regular training sessions to ensure the sales team is equipped with the latest sales techniques and brand knowledge.
• Collaborate with the Marketing Team to ensure brand positioning aligns with sales strategies.
• Maintain and grow relationships with key clients, VIPs, and travel industry partners to ensure repeat business.
• Represent the resort at luxury travel trade shows, sales missions, and networking events to generate leads.
• Develop partnerships with prestigious brands, influencers, and luxury concierge services to enhance brand visibility.
• Work closely with Front Office, Reservations, Revenue Management, Food & Beverage, and Spa teams to ensure seamless guest experiences.
• Align with the Marketing team on promotional campaigns, PR initiatives, and digital strategies.
• Partner with the Event Planning team to secure high-profile weddings, corporate retreats, and luxury experiences.
• Track, analyze, and report sales performance metrics to senior leadership.
• Prepare monthly and quarterly sales forecasts, budgets, and revenue projections.
• Ensure that all sales activities comply with brand standards and corporate policies.