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Assistant Manager
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Designation: Assistant Manager
Experience: 5 to 8 years
Location: Chennai, Tamil Nadu, India (CHN)
Experience: 5 to 8 years
Location: Chennai, Tamil Nadu, India (CHN)
Job Description:
We are seeking an experienced Adobe Real-Time Customer Data Platform (RT-CDP) and Adobe Audience Manager (AAM) Consultant to lead the design, implementation, and optimization of data-driven audience management and activation strategies.
This role sits at the intersection of data engineering, marketing technology, and personalization — responsible for enabling unified customer profiles, orchestrating audience segmentation, and driving cross-channel activation across paid media, owned channels, and experience platforms.
The ideal candidate combines hands-on Adobe CDP experience with a strong understanding of data strategy, identity resolution, and digital ecosystem integration.
Responsibilities:
Customer Data & Audience Architecture
- Design and implement scalable audience management frameworks leveraging Adobe RT-CDP and AAM.
- Define data ingestion pipelines, schemas, and identity graphs for real-time customer profile unification.
- Configure and manage data sources, datasets, and identity namespaces within RT-CDP.
- Migrate and evolve AAM audience strategies into RT-CDP-based architecture for first-party data activation.
- Develop and maintain audience taxonomy, governance, and naming conventions across business units and brands.
- Segmentation & Activation
- Build and operationalize audience segments for activation across destinations such as Target, DSPs, Ad Cloud, social platforms, and CRM tools.
- Implement identity stitching and lookalike modeling to enhance cross-device and cross-channel targeting.
- Integrate RT-CDP with downstream systems using Experience Platform Edge, connectors, and custom APIs.
- Partner with data science teams to enable predictive segmentation and enrichment use cases.
- Ensure real-time audience synchronization for personalization, retargeting, and suppression campaigns.
- Data Strategy & Governance
- Collaborate with marketing, analytics, and data engineering teams to define first-party data strategy, including consent management and privacy-safe data collection.
- Establish data governance policies ensuring compliance with GDPR, CCPA, and evolving privacy frameworks.
- Perform data quality checks, profile validation, and match rate optimization across identity sources.
- Maintain comprehensive documentation, including data flow diagrams, lineage maps, and activation playbooks.
- Cross-Platform Collaboration
- Work closely with Adobe Analytics, AEP, Target, and AJO teams to ensure cohesive data sharing and activation.
- Provide consultation on migration roadmaps from AAM to RT-CDP, including capability mapping and change management.
- Conduct workshops, enablement sessions, and training for internal and client stakeholders on Adobe CDP best practices.
Skills:
- 5 to 8 years in the Adobe Analytics domain
- Digital data management, audience strategy, or MarTech consulting, with at least 3+ years hands-on with Adobe AAM and/or RT-CDP, Adobe RT-CDP – data model, DSPs, DMPs, SSPs) and data onboarding via LiveRamp or similar platforms, JSON schemas, XDM models, and Experience Platform Web SDK.
Job Snapshot
Updated Date
26-11-2025
Job ID
J_4400
Location
Chennai, Tamil Nadu, India
Experience
5 - 8 Years
Employee Type
Permanent
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