Assistant Manager (Amazon Marketing Services - AMS)

Assistant Manager (Amazon Marketing Services - AMS)
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Own Amazon growth across Sponsored Ads and retail readiness. Lead strategy, budgets, and operating cadence to profitably scale while shaping experimentation playbooks and cross-functional alignment with ECOM, Marketing, and Ops.

Key Responsibilities

· Own end-to-end AMS strategy (SP/SB/SD and DSP), including audience, budgets, bidding, placements, and seasonal plans.

· Build and manage AMS P&L: set targets, forecast spend, optimize ROAS/TACoS and contribution margins by ASIN/category.

· Drive retail readiness: content, SEO, A+ creatives, reviews, availability, and Buy Box protection in partnership with ECOM and Ops.

· Lead campaign architecture, ASIN segmentation, and incrementality experiments; standardize playbooks and SOPs.

· Institutionalize weekly/monthly governance with dashboards, cohort views, and profitability guardrails.

· Vendor/agency management, contract governance, and performance SLAs where applicable.

· Partner with Finance on budget phasing, promo ROI, and pricing guardrails.

Qualifications

· 6+ years in performance marketing with 3+ years on Amazon Ads/DSP; multi-category scale-up experience.

· Advanced skills in bid/budget automation, retail analytics, and content-performance linkage.

· Strong stakeholder leadership and vendor/agency management.

· Data tools: Amazon Ads console, Brand Analytics, DSP, and BI tools (e.g., Sheets/Excel, Looker/Power BI).

Success Metrics

· Revenue growth and market share by focus categories.

· ROAS/TACoS and contribution margin by ASIN/category.

· New launch velocity (weeks to target), share of voice, and page 1 placements.

· Operational health: in-stock %, Buy Box %, and content quality score.

Job Type: Full-time

Pay: ₹75,000.00 - ₹100,000.00 per month

Work Location: In person