Assistant Manager – Branding & Marketing (Hospital/Healthcare)

Job Title: Assistant Manager – Branding & Marketing (Hospital/Healthcare)

Location: Rajajinagar Bangalore

Experience: 5 to 10 years (hospital/healthcare marketing & branding)

Employment Type: Full-time

Role Summary:

We are looking for a dynamic and result-oriented Branding & Marketing Professional with strong experience in the hospital/healthcare sector. The role requires developing and executing strategic marketing and branding initiatives to enhance the hospital’s image, increase patient footfall, and create a strong presence in both digital and offline platforms.

Key Responsibilities:

• Develop and implement branding strategies to position the hospital as a trusted healthcare provider.
• Plan and execute marketing campaigns (digital, print, outdoor, and events) to increase patient acquisition and service awareness.
• Manage digital marketing activities including social media, SEO/SEM, website content, online reviews, and reputation management.
• Organize health camps, medical awareness programs, and CSR initiatives to promote community engagement.
• Collaborate with doctors, departments, and management for service-specific promotions and patient testimonials.
• Oversee the creation of marketing collaterals – brochures, advertisements, press releases, newsletters, and internal branding materials.
• Track market trends, competitor activities, and campaign performance to ensure measurable ROI.
• Build relationships with referral partners, corporates, insurance providers, and key stakeholders to drive business development.

Required Skills & Competencies:

• Proven expertise in hospital/healthcare branding and marketing strategy.
• Strong knowledge of digital marketing tools, analytics, and social media management.
• Excellent communication, presentation, and team leadership skills.
• Ability to work under pressure and meet deadlines while managing budgets effectively.
• Innovative, strategic thinker with a patient-centric approach.

Qualifications:

• MBA/PGDM in Marketing, Healthcare Management, or equivalent.
• 5–10 years of relevant experience in hospital or healthcare marketing/branding is mandatory.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund