Assistant Manager Brands

Last Date to Apply: 25th September, 2025
Employment Type: This is a full-time position.
Grade: This is a grade 2 position.
Location: This role is based in Islamabad, Pakistan. (Hybrid)




Your Impactful Goals will include:

• Assist in developing a coherent brand strategy ensuring achievement of business objectives
• Assist in crafting an executional creative yearly plan based on the locked brand strategy
• Developing integrated campaigns in close liaison with creative agency partners to achieve campaign and business objectives
• Ensure brand stewardship by keeping consistent tone of voice, personification and establishment of our unique selling proposition
• Closely monitor BHT indicators to extract opportunities and way forward for the brand
• Work closely with internal and external stakeholders for effective execution of the campaigns across various touchpoints
• Be the brand custodian of Telenor and ensure consistency and strict adherence to our group drive brand guidelines
• Brand POC for internal user departments ensuring timely support and delivery of required marketing collateral

Your Typical day at work

• Liaison with internal and external stakeholders to implement company's strategy and vision
• Agency Management, in particular creative and media
• Working closely with the UDs to understand their needs and propose affective executions accordingly
• Developing and evolving ideas to bring together brand goals, revenue objectives and consumer needs
• Assist in swift execution of all brand plans, campaigns and communication
• Gaining deep understanding of competitors' strategy and activities
• Assist in achieving brand objectives (Business objectives, Marketing/advertising objectives, Communication objectives and Media Objectives)

What we are looking for?

Education:  Minimum bachelor's degree, MBA preferred (preferably in Marketing)

Work experience:

• Relevant brand management and communication development experience will be preferred
• Project management
• Stakeholder management

Potential Career Path

Vertical and horizontal move within the marketing function including brands, digital marketing or media services based on the competence/performance of the individual and the available opportunity.




Functional Skills / Knowledge Areas

• Brand strategy development and execution (preferred)
• Understanding of communication development
• Media know-how especially digital marketing
• Time management, organizational, interpersonal, presentation and communication skills
• Keen to learn
• Adaptive to the culture and dynamics of the team and department
• Be self-driven and motivate
• Be able to multi-task and meet deadline
• Have a good understanding of college level business management, brand development and marketing communication tools and relevant frameworks Problem-solving skills
• Team player
• Lead and close projects effectively

Why should you join us at Telenor?
At Telenor Pakistan, we're more than just a workplace-we're a community where learning and growth are at the core of everything we do. We provide a platform that nurtures your professional and personal development, empowering you to excel in your chosen field and realize your potential in a dynamic, collaborative environment. As an equal opportunity employer, we celebrate diversity and inclusivity, fostering an open and flexible environment where new ideas are welcomed.


As a learning organization, we value curiosity and innovation, encouraging hands-on experiences and continuous growth. Our culture, built on Telenor's four guiding behaviors, sets us apart:

• Always Explore:    We believe growth is achieved through daily learning. We encourage you to challenge norms, embrace curiosity, experiment, and learn from every step.
• Create Together:  We know that diverse teams yield the best solutions. By bringing together varied perspectives, we support, share, and help each other succeed.
• Keep Promises:    Trust is essential to all relationships. We take ownership and pride in delivering with accuracy and integrity.
• Be Respectful:      We prioritize empathy and respect, meeting everyone at eye level, listening intently, and showing care.

Join us to be mentored, empowered, and inspired and become part of a team that positively impacts over 40 million lives every day!