Assistant Manager Contextual Marketing

Last Date to Apply: 29th December 2025
Grade: This is a grade 2 position.
Employment Type: This is a full-time position
Location: This role is based in Islamabad, Pakistan. (Hybrid)



About the role:

You will be responsible for promoting and enchasing the use of data analytics within the organization and ensure development and delivery of insights and models to answer business questions. You should understand, identify and position data analytical solutions & services that are aligned with the strategic vision of Telenor's Business. You will work in close coordination with BI, Segments and other Business Units to help them in achieving their KPIs efficiently and to address their problems through enhanced use of insights.




Your Impactful Goals will include :

Ensure end to end smooth implementation of the campaigns/programs for each initiative and analyze campaign results and make the required adjustments to ensure targets are successfully met.

Effectively monitor live campaigns to ensure that they are working according to the defined logic and delivering a rich customer experience.

Efficiently involve stakeholders to align plans with internal teams, supporting company KPIs and ensuring consistent visibility. Collaborate closely with stakeholder teams to comprehend and address their needs, implementing optimal campaign solutions, and maintaining transparent communication to meet agreed service levels, ensuring timely campaign launch and providing visibility for decision-making.

Share post campaign results with a view to improve campaign design / target market selection / value offered etc. Analyze commercial impact of BTL programs on product penetration, ARPU and incremental value delivered. Define analyses of the prepaid base to identify opportunities to apply products and tariffs to maximize lifetime value.

Ensure sharing of best practices and learnings through periodic, formal platforms of cross-sharing with teams involved in the value chain.

Perform campaigns analysis and have expertise in identifying opportunities and develop a framework to provide holistic visibility around campaigns to enable management with decision making.

Ensure customer communication governance model under ownership of CVMA.

Create actionable roadmap and implement latest insights and trends in the industry as well as digging deep into the customer behaviors and finding the optimal offers to deliver CVM strategy.

Base Management (Engagement, Lifecycle, value proposition and Churn etc.) alongside product management of BTL Products & Whitelisted Offers

Promote the utilization of CVMA as a strategic tool for retention, lifecycle management, ARPU enhancement and to increase customer life time value (CLV).




Your Typical day at work:

• Build strategic partnerships with key stakeholders within the organization and develop/enhance the culture of utilizing Business Insights across the organization
• Understanding data based decision making through strong interest in analytical thinking. A good understanding of Marketing, Statistics, Economics and Brands
• Close co-ordination with other functional units e.g. Data Science Team, Business Intelligence, Segments, Technology, S&D and other commercial stakeholders
• Work with different segments and analytic teams to equip CVMA with tools like behavioral segmentation, churn prediction models, social network analysis, cross sell/up-sell models, new data sourcing to improve quality of campaigns.
• Effectively engage stake holders and provide them with the required visibility at agreed frequency.
• Prepare and conduct performance reviews sessions with management and investiagte any unusual data trends
• Assist in development and implementation of CVMA strategy & roadmap and align it with organizational KPIs.

What we are looking for?

Education: MBA, BS/BBA (Majors in computer science, finance, marketing, statistics)

Work experience:

• Campaign Management 2-3 years (Preferred)
• BI, DWH,SQL (working knowledge of a telecom operator will be an advantage)
• Business / Data Analytics experience                                                       
• Proven track record of similar roles

Potential Career Path:

Having gained experience in this position enables many diverse openings to the individual including vertical growth. Possible avenues in other functional roles include commercial, Segments & Products, Marketing and Corporate Strategy functions, Digital Services, Pricing.




Functional Skills / Knowledge Areas:

• Strong Analytical Skills.
• Candidate should be able to influence, convince and negotiate effectively.
• Excellent Stakeholder management and conflict management skills
• Excellent co-ordination and follow-up skills.
• Strong leadership qualities.
• Proficiency in SQL & Microsoft Office is a must
• Excellent statistical knowledge.
• Should be able to handle workload effectively and efficiently.
• Ability to handle pressure situations and be able to stretch whenever required.
• Ability to articulate research questions, form hypotheses, review and synthesize existing literature
• Ability to effectively operate with flexibility in a fast paced, constantly evolving team environment and ability to navigate through ambiguity and work independently
• Fast accurate and comprehensive data analysis
• Stakeholder feedback/ review on deliverables shared
• Proactivity shown at finding alternative solutions to problem solving
• Collaboration with external vendors and internal stakeholders to achieve completion of tasks
• Articulating and presenting business insights and findings

Why should you join us at Telenor?
At Telenor Pakistan, we're more than just a workplace-we're a community where learning and growth are at the core of everything we do. We provide a platform that nurtures your professional and personal development, empowering you to excel in your chosen field and realize your potential in a dynamic, collaborative environment. As an equal opportunity employer, we celebrate diversity and inclusivity, fostering an open and flexible environment where new ideas are welcomed.


As a learning organization, we value curiosity and innovation, encouraging hands-on experiences and continuous growth. Our culture, built on Telenor's four guiding behaviors, sets us apart:

• Always Explore:    We believe growth is achieved through daily learning. We encourage you to challenge norms, embrace curiosity, experiment, and learn from every step.
• Create Together:  We know that diverse teams yield the best solutions. By bringing together varied perspectives, we support, share, and help each other succeed.
• Keep Promises:    Trust is essential to all relationships. We take ownership and pride in delivering with accuracy and integrity.
• Be Respectful:      We prioritize empathy and respect, meeting everyone at eye level, listening intently, and showing care.

Join us to be mentored, empowered, and inspired and become part of a team that positively impacts over 40 million lives every day!