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Assistant Manager - Corporate Communications
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Date: 23 Dec 2025
Location: Gurgaon, India
Company: Sterlite Power Transmission Limited
Purpose of Role
We are looking for an experienced Marketing professional with a strong foundation in B2B marketing,
analytics and MarTech to help drive core marketing functionality. The role will focus on planning and
executing integrated marketing initiatives, strengthening marketing analytics and enabling business
teams through insights and performance tracking.
Position Title
Assistant Manager - Corporate Communications
Position Summary
The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools,
with the ability to translate data into actionable recommendations. Prior exposure to the power, energy,
infrastructure or capital goods sector is preferred.
Position Demands
- Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
- Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage
Key Accountabilities / Responsibilities
- Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events
- Own marketing performance measurement, including campaign, funnel and pipeline analytics, to
- Manage and analyse marketing data using Salesforce for lead management, pipeline tracking,
- Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales
- Leverage marketing automation platforms (such as Marketo) for campaign execution, lead
- Track and optimise campaign performance using tools such as Google Analytics, LinkedIn
- Build and maintain performance dashboards using BI tools to support decision-making and
- Partner closely with Sales, Product and Business teams to align marketing initiatives with
- Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and
- Support market, customer and competitive analysis to sharpen targeting
Competencies
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