Role Objective
The Assistant Manager – CRM will be responsible for managing end-to-end customer relationship activities from booking to handover and post-possession, ensuring high customer satisfaction, timely resolution of issues, and adherence to company processes and compliance requirements.
Key Responsibilities
Customer Relationship Management
- Act as the primary point of contact for customers post-booking till possession and beyond
- Ensure smooth coordination between Sales, Legal, Finance, Projects, and Facilities teams for customer-related matters
- Maintain strong, long-term relationships with customers to enhance brand trust and loyalty
Documentation & Compliance
- Manage booking documentation, agreement for sale, registration, and possession-related paperwork
- Ensure compliance with RERA, legal, and company policies
- Coordinate with legal teams and customers for agreement execution and registrations
Collections & Coordination
- Track customer payment schedules and follow up for timely collections
- Coordinate with finance and sales teams for outstanding dues and reconciliation
- Address customer queries related to demand letters, receipts, and statements
Handover & Possession
- Plan and execute possession and handover processes as per timelines
- Coordinate snag lists, rectifications, and site inspections with project teams
- Ensure a smooth and positive possession experience for customers
Customer Grievances & Escalations
- Handle customer complaints, escalations, and service requests effectively
- Ensure timely resolution and closure of issues with proper documentation
- Prepare MIS reports on complaints, resolutions, and customer feedback
Team & Process Management
- Guide and mentor junior CRM executives, if applicable
- Improve CRM processes, customer touchpoints, and service standards
- Support management initiatives related to customer experience improvement
Key Skills & Competencies
- Strong knowledge of real estate CRM processes
- Excellent communication and interpersonal skills
- Sound understanding of RERA norms and customer compliance
- Ability to handle escalations calmly and professionally
- Strong coordination, follow-up, and documentation skills
- Proficiency in CRM software, MS Excel, and ERP systems
Educational Qualification
- Graduate in any discipline (MBA / PG Diploma preferred)
Experience Requirement
- Minimum 7 years of relevant CRM experience with a real estate developer
- Experience in handling residential projects from booking to possession is mandatory
- Exposure to Nagpur real estate market will be an added advantage
Key Performance Indicators (KPIs)
- Customer satisfaction and feedback scores
- Timely completion of documentation and possession milestones
- Reduction in customer complaints and escalations
- Collection efficiency and coordination effectiveness
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹800,000.00 per year
Work Location: In person