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Assistant Manager - Data Engineering
India
Designation: Assistant Manager - Data Engineering
Level: L3
Experience: 5 to 9 years
Location: Chennai
Experience: 5 to 9 years
Location: Chennai
Job Description:
We are seeking a skilled Data Analytics and Optimization Manager to join client's Marketing Technology and Operations team, Experience 9+ years. In this role, you will be responsible for managing the measurement, analysis, and optimization of our digital assets to maximize engagement, drive conversions, and improve overall website performance. You will partner closely with marketing, web strategy, design, and development teams to translate data into actionable insights and impactful website enhancements.
Responsibilities:
BigQuery Expertise: Leverage Google BigQuery to manage, query, and optimize large-scale analytics datasets for actionable business insights.- SQL Proficiency: Develop, maintain, and optimize complex SQL queries to support reporting, dashboards, and ad hoc analysis.
- Data Tracking & Tagging: Oversee tagging and tracking accuracy using analytics platforms (Google Analytics, GA4, Adobe Analytics, etc.), tag management systems (e.g., Google Tag Manager), and pixel implementations and provide improvement recommendations.
- Reporting & Insights: Analyze digital performance data, prepare regular dashboards, and communicate actionable insights for continuous improvement. Assist with ad-hoc reporting requests by building explorations and reports in GA4
- Optimization Initiatives: Manage A/B and multivariate testing programs. Build test plans for A/B testing, multivariate testing, segment-based targeting, behavioral targeting and personalization. Use JavaScript and jQuery for custom tagging, data layer manipulation, and supporting website experiments.
- User Journey Analysis: Conduct funnel analyses, heat mapping, user flow, and behavioral studies to identify drop-offs and friction points.
- Collaboration: Advise designers, developers, and marketers on data-driven optimization recommendations, supporting new campaigns and website updates. Work alongside development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSS. Collaborate with various business stakeholders in scoping out analytics implementations for new initiatives
- Attribution Modeling: Guide the business in understanding digital attribution, channel performance, and multi-touch journey contributions.
- Tool Ownership: Maintain and optimize web analytics tech stack, recommending new tools or approaches as necessary.
- Compliance: Ensure data collection and processing adhere to privacy regulations (GDPR, CCPA, etc.).
Skills:
Proficiency in BigQuery- Sound Knowledge on Google Tag Manager and Google Analytics Concepts
- Hands on experience on SQL and Power BI
- Strong exposure to Analytics Domain
Job Snapshot
Updated Date
29-09-2025
Job ID
J_4161
Location
Chennai, Tamil Nadu, India
Experience
5 - 9 Years
Employee Type
Permanent
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