Assistant Manager - Key Accounts

Assistant Manager - Key Accounts

Location: Karachi, Sindh (PK)

Purpose of the Job:

The position is responsible for driving and exceeding annual primary and secondary sales objectives across assigned Local Modern Trade accounts by brand and SKU. In this role, you will cultivate and maintain strong, mutually beneficial relationships with key customers, distributor partners, and internal sales consultants—motivating teams to consistently hit month‑on‑month targets. You will ensure best‑in‑class on‑site execution of promotions and merchandising, maintain optimum stock levels (particularly on paid spaces), and prevent out‑of‑stock situations through proactive order management and efficient route planning. Accurate, timely reporting—covering sales forecasts, competitor activity, trade‑offer reconciliations, and inventory claims—will underpin strategic decision‑making. You will also lead field visits, coach pre‑sellers, merchandisers, and delivery personnel, and collaborate closely with the sales team to troubleshoot challenges and implement company policies at every touchpoint.

Job Description:

• Achieve annual primary / secondary AOP of assign Local Modern Trade by brand and by SKU’s.
• Distributor handling and motivate Sales Consultants for achieving the month wise primary & secondary targets.
• Build Strong and mutually beneficial relationship with key customers / distributor partners.
• Strong liaison with local modern trade to ensure best in class implementation of customer related activities at assigned accounts.
• Ensure optimum stock level at key accounts especially on Tapal paid spaces and timely order generation to avoid out of stock position.
• Ensure proper verification of claims / Trade offer spending & develop efficient route planning / service frequency to assigned LMT’s.
• Prompt and timely manage daily / weekly / monthly reports assigned by KAM and efficient on reporting competitor’s activities & feedback.
• To maintain & record sales data account wise / SKU wise and ensure accurate & timely sales forecasting of respective LMT’s.
• Ensure proper merchandizing of stocks on all assigned LMT’s.
• On ground market visits to monitor general market activities and ensure proper implementation of companies policies and to render support to sales team as and when required.
• Ensure availability of DD T.BAG and SOG (All Variants) and submit monthly numeric & weighted report.
• Regular on job training of Pre-Sellers/Merchandisers/Delivery Men.
• Meeting with sales consultants & merchandisers to discuss new tasks, verify market visit reports, previous day activities, discuss issues and their solutions.

Experience & Qualification:

• Bachelor’s Degree in Business Administration ( or relevant equivalent qualification )
• Candidates should have at least 5 years of relevant work experience preferably in FMCG industry

Skills & Competencies:

• Sales Planning & Execution
• Analytical Thinking
• Relationship Management
• Operational Excellence