Assistant Manager – Online Merchandising

Firstcry Retail DWC-LLC Dubai is seeking a detail-oriented and data-driven Assistant Manager – Online Merchandising to manage product presentation, onsite visibility, and sales optimization across categories on the FirstCry UAE platform. The role requires strong commercial acumen, ecommerce merchandising expertise, and the ability to collaborate with cross-functional teams to maximize conversions, revenue, and customer experience.

Job location: Dubai South, UAE

Key Responsibilities

1. Online Merchandising & Visibility

• Manage category storefronts, landing pages, and onsite placements to ensure strong product discoverability.
• Plan and execute homepage banners, thematic collections, and seasonal campaigns.
• Optimize product sorting, filters, and navigation to improve user experience and conversion rates.
• Coordinate with design and content teams for high-quality product display.

2. Sales & Performance Optimization

• Monitor category performance including traffic, conversion, AOV, and revenue.
• Identify high-potential SKUs and ensure strong visibility through strategic placements.
• Plan promotional calendars including markdowns, bundles, and special price campaigns.
• Track stock availability and reduce lost sales due to OOS products.

3. Campaign & Promotion Management

• Execute sale events (seasonal, mega sales, festive promotions).
• Ensure accurate price drops, coupon tagging, and promotional communication onsite.
• Work closely with marketing teams for traffic-driving campaigns.

4. Catalog & Content Excellence

• Ensure accurate product categorization, attributes, and taxonomy.
• Maintain high-quality PDP content including images, videos, and descriptions.
• Drive improvements in product content to enhance conversion.

5. Inventory & Supply Coordination

• Coordinate with sourcing and supply chain teams to maintain healthy stock levels.
• Track fast-moving and slow-moving inventory for better planning.
• Support liquidation planning for aged inventory.

6. Data Analysis & Reporting

• Prepare daily/weekly/monthly dashboards for sales and merchandising KPIs.
• Use data insights to refine pricing, promotions, and assortment strategies.
• Analyze customer behavior and onsite journeys for optimization opportunities.

7. Team Leadership

• Lead and mentor a team of merchandisers and category executives
• Allocate category responsibilities and ensure target achievement.
• Drive team productivity, training, and performance reviews

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, Ecommerce, or related field.
• 6-10 years of experience in Ecommerce Merchandising / Category Management.
• Strong understanding of ecommerce KPIs and conversion funnels.
• Proficiency in Excel and data analysis tools.
• Experience in managing promotional campaigns and sale events.
• Strong coordination and stakeholder management skills.

Preferred Experience

• Experience in baby/kids products, or FMCG e-commerce categories.
• Familiarity with GCC e-commerce market trends.

Key Competencies

• Commercial mindset
• Analytical thinking
• Attention to detail
• Customer-first approach

If interested and if you have the relevant experience, please share your CV & details to careers@firstcry.ae.

Job Type: Full-time

Pay: AED10,000.00 - AED17,000.00 per month

Work Location: In person