Assistant Manager Social Media

Assistant Manager – Social Media, at Shopsy

About the team - Brand Team at Shospy

We are looking for an Assistant Manager - Marketing Analytics (Social Media Focus) to lead Shopsy’s social media growth and performance measurement. The ideal candidate will have a data-driven mindset, a deep understanding of content analytics, and a knack for scaling engagement across platforms. If you’re passionate about using insights to optimize content, grow brand presence, and drive business impact, this role is for you!

You are Responsible for:

Social Media Strategy & Growth :

• Drive social media content for Shopsy’s social channels backed with strategy with a goal to increase engagement.
• Drive brand and sale campaigns on social media platforms to increase visits and installs for the apps
• Collaborate with vendors to execute social media content.

Influencer Marketing & Brand Campaigns:

• Manage influencer agencies to identify, onboard, and collaborate with the right creators.
• Develop and execute influencer-led campaigns to drive brand visibility.
• Evaluate influencer performance based on engagement metrics and ROI.

Data-Driven Insights & Performance Analysis :

• Track, measure, and analyze content effectiveness using social listening and analytics tools.
• Identify trends, audience preferences, and engagement drivers to refine strategy.
• Provide data-backed recommendations for content optimizations and campaign improvements.

Social Media Analytics and Post Boosting

• Organic Performance Analysis: Monitor and analyze key social media metrics (reach, engagement, impressions) to generate actionable insights and reports for content optimization. Conduct competitive and trend analysis focused on organic, influencer and boosting performance.
• Boost Strategy & Optimization: Assist in planning, executing, and optimizing social media post boosting campaigns, including targeting and budget. Monitor effectiveness to amplify organic reach and achieve marketing objectives.
• Data-Driven Recommendations: Translate social media data into clear recommendations for content, influencer campaigns, and budget efficiency.
• Tools Proficiency: Utilize analytics platforms and internal dashboards for data extraction, interpretation, and reporting.

You should have the following:

• Proficiency in many social media platforms like- Instagram. Experience in scaling up the Instagram page & content.
• Experience in executing influencer-led campaigns
• Keen interest in social media and social media analytics.
• Proactive in coming up with engaging ideas.
• Bring a data backed approach to social media via analytics.