Assistant Marketing Director

Ethos Logos Publishing, a leading provider of curriculum for K-12 schools and the homeschool community, is seeking a talented Mid-Level Marketing Specialist to join our team in Tucson, Arizona.

At Ethos Logos, we empower educators, homeschool families, and charter schools with high-quality, easy-to-implement resources—including lesson cards, workbooks, digital courses, and full curriculum systems—that bring the richness of classical learning to students from kindergarten through 12th grade.

Our mission is to make education accessible, effective, and inspiring for the next generation.

We're looking for a versatile, hands-on marketer with experience who can drive visibility, engagement, and growth across multiple channels while supporting our sales efforts.

Key Responsibilities:

· Manage and grow our presence across all major social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, Pinterest, etc.), creating engaging content, setting posting schedules, fostering community interaction, and analyzing performance to connect with homeschool parents, educators, and school leaders.

· Lead SEO strategies to improve organic search rankings for our curriculum products, website content, blog, and resources, including keyword research, on-page optimization, and content recommendations.

· Maintain and update our WordPress website, including content creation, page builds, plugin management, and basic troubleshooting to ensure a seamless user experience.

· Support graphic design and video editing needs using tools like Canva, Adobe Creative Suite, or similar—creating promotional graphics, social media visuals, email headers, short product videos, and trade show materials.

· Plan and execute trade show marketing efforts, including booth design/setup, promotional materials, lead capture, and follow-up strategies for events serving the homeschool and private/charter school communities.

· Contribute to inside sales activities, such as qualifying leads, nurturing inquiries via email/phone, and providing product information to prospective customers.

· Collaborate closely with and support the sales team by generating marketing-qualified leads, creating sales collateral, running campaigns, and tracking results to help meet revenue goals.

Required Qualifications:

· 3–5+ years of marketing experience, ideally in education, publishing, e-commerce, or a related field.

· Proven proficiency in managing social media channels with a track record of growing engagement and followers.

· Strong working knowledge of SEO best practices and tools (e.g., Google Analytics, Search Console, keyword tools).

· Fluency in WordPress (content management, basic site maintenance, and optimization).

· General hands-on experience with graphics and video editing (proficiency in tools like Canva, Photoshop, Premiere, or equivalents).

· Experience with trade show or event marketing is helpful.

· Some inside sales or customer-facing experience (phone/email lead handling).

· Excellent written and verbal communication skills, with a passion for education and learning.

· Ability to work independently in a small team environment while being collaborative and results-oriented.

· Located in or willing to work in Tucson, Arizona

Preferred:

· Familiarity with the homeschool or education market.

· Experience using email marketing tools (e.g., Mailchimp) and basic CRM systems.

· Basic understanding of paid ads (Meta, Google) is a plus.

If you're passionate about education, thrive in a multifaceted role, and want to help shape the future of classical learning for thousands of students, we want to hear from you!

To apply, please send your resume, a brief cover letter, and links/examples of your social media work, WordPress sites, or creative projects to: info@ethoslogos.org

Ethos Logos Publishing is an equal opportunity employer based in beautiful Tucson, Arizona.

Join us in making education thrive!

Job Type: Full-time

Pay: $46,807.41 - $56,370.22 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person