Assistant Marketing Manager

Key Responsibilities

1. Brand Management

• Support the implementation of the brand’s global marketing strategy in the local market.
• Ensure consistent brand identity across all channels (digital, retail, events, print).
• Liaise with the OEM marketing team in China to align brand guidelines, campaigns, and messaging.

2. Product Marketing

• Assist in planning and executing new model launches, test drive events, roadshows, and showroom activations.
• Prepare product comparison sheets, sales tools, and training material for internal teams.
• Coordinate with the product team for feature highlights, pricing updates, and promotional messaging.

3. Digital & Social Media Marketing

• Manage digital marketing campaigns including paid ads, social media content, SEO/SEM, and website updates.
• Coordinate with digital agencies for creative content, analytics, and monthly performance reports.
• Monitor competitor digital activities and propose improvements.

4. Advertising & Creative Development

• Support creative development of campaign assets such as videos, banners, brochures, POS materials, and outdoor ads.
• Manage translation of communication materials from Chinese/English to local requirements.
• Oversee production timelines ensuring quality and consistency.

5. Events & Activations

• Support planning and execution of marketing events including vehicle launches, customer engagement events, exhibitions, and sponsorships.
• Coordinate logistics, vendors, event agencies, and internal teams.

6. Retail & Dealership Marketing

• Ensure all dealerships meet brand CI (Corporate Identity) standards.
• Provide signage, display materials, campaign kits, and local marketing support.
• Track dealership-level marketing calendars and monthly promotional activities.

7. Budget & Reporting

• Assist in managing the marketing budget, vendor payments, and cost tracking.
• Provide monthly marketing performance reports, ROI analysis, and dashboards.
• Prepare reports for OEM submission as required.

8. Collaboration & Coordination

• Work closely with the sales team to support strategic campaigns that increase test drives, leads, and conversions.
• Collaborate with PR agencies for media visibility, press releases, and influencer activities.
• Coordinate with CRM team to support retention and loyalty campaigns.

Qualifications & Experience

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Master’s degree preferred (but not required).

Experience

• 3–6 years of experience in automotive marketing (preferably with a Chinese brand such as MG, Geely, Changan, BYD, GAC, etc.).
• Experience in digital marketing and campaign execution.
• Experience handling agencies and managing multiple marketing projects simultaneously.

Skills & Competencies

• Strong understanding of automotive marketing trends and customer behavior.
• Excellent communication and coordination skills.
• Creative mindset with attention to detail.
• Proficiency in digital marketing tools (Google Ads, Meta Ads, Analytics).
• Strong project management and vendor management skills.
• Ability to work in a fast-paced, multicultural environment.
• Mandarin language skills (optional but advantageous).

Key Performance Indicators (KPIs)

• Lead generation & conversion support
• Digital campaign performance (CTR, reach, engagement)
• Event success and attendance
• Brand visibility & consistency
• Timely delivery of marketing assets
• Budget management efficiency