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Assistant Marketing Manager
Assistant Marketing Manager – Real Estate:
Job Summary:
We are seeking a motivated and hands-on Assistant Marketing Manager to support the execution of marketing activities for our real estate projects. The role will be responsible for coordinating campaigns, supporting lead generation initiatives, managing day-to-day marketing operations, and supervising a small team. The ideal candidate should be capable of handling a team of two, coordinating with vendors, and reporting directly to the COO on marketing activities, campaign performance, and ongoing initiatives.
Key Responsibilities:
- Support the planning and execution of marketing campaigns related to real estate projects.
- Coordinate marketing activities across digital, social media, print, and traditional marketing platforms to increase project awareness and lead generation.
- Supervise and guide a small marketing team (2 members), ensuring smooth execution of day-to-day marketing tasks and timely deliverables.
- Coordinate with the sales team to develop promotional materials and support sales-driven marketing initiatives.
- Manage social media platforms, including content coordination, posting schedules, audience engagement, and campaign support.
- Assist in the preparation and coordination of marketing materials, including brochures, presentations, advertisements, email campaigns, and promotional content.
- Liaise with external vendors such as designers, photographers, printers, digital agencies, and media partners for timely campaign execution.
- Monitor campaign performance, marketing activities, and lead generation efforts, while preparing regular reports and updates for management.
- Coordinate and support property launches, exhibitions, promotional events, and open houses.
- Conduct market and competitor research to identify trends, customer preferences, and opportunities for project positioning.
- Ensure brand consistency across all marketing communications and materials.
- Maintain coordination with CRM and lead management systems to support lead tracking and follow-up processes. Provide regular updates and reports to the COO regarding marketing progress, campaign performance, team activities, and upcoming initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in a marketing role within the real estate industry.
- Good understanding of real estate marketing, digital marketing platforms, social media, branding, and lead generation practices.
- Familiarity with marketing tools such as Google Ads, Meta/Facebook Ads, social media platforms, and CRM systems.
- Strong communication, coordination, and organizational skills.
- Ability to manage multiple tasks, prioritize deadlines, and work independently. Basic team supervision and stakeholder coordination capabilities.
Experience Requirements:
- 4+ years of experience in real estate marketing (mandatory).
- Prior experience coordinating marketing campaigns and handling junior team members is preferred.
Skills & Competencies:
- Marketing coordination and campaign execution
- Team supervision and task delegation
- Social media and content coordination
- Lead generation support
- Vendor and stakeholder management
- Market research and reporting
- Time management and multitasking
- Communication and presentation skills
- Attention to detail and problem-solving
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