Assistant Marketing Manager-Hybrid

Description:

Reporting to the Sr. Product Marketing Manager, the Assistant Marketing Manager will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the K-12 education market. This role presents the opportunity to be part of a highly entrepreneurial and inspired environment that is collaborative, fast paced, and always looking toward what is next in publishing.

Responsibilities

Be strategic! Contribute to the execution of the marketing plan for Bloomsbury Digital Resources with ownership of a suite of databases within the portfolio. Help support the expansion of the brand in the K-12 and higher education markets. Help drive usage and awareness within schools, libraries, and two- and four-year colleges.

Be creative! Participate in the development and implementation of the global integrated marketing activity for assigned products including but not limited to:

• E-mail
• Social Media
• Advertising
• Event strategy/conference marketing
• Partnerships
• Digital Marketing

Develop marketing materials and plans for the library and academic conferences we attend throughout the year. Work with the Global Conference Manager to ensure digital resources are represented at all appropriate conferences. Attend major conferences, approximately 4 per year.

Be a Team Player! Work in close association with the global marketing and sales departments to further establish and enhance the brand and that of our products. Act as a group point of contact for the sales teams and help with lead generation for the sales team for product launches and sales campaigns.

Be a Great Communicator! Liaise with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.

Requirements:

• Bachelor's degree
• 2+ years of professional marketing experience
• A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload.
• An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage educators and the students they serve.
• A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities.
• A flexible team player who is always prepared to participate in a new project and build relationships with colleagues around the globe.
• Intermediate to advanced experience creating email templates and scheduling and deploying campaigns through Mailchimp or similar email platforms.
• Intermediate to advanced experience creating and posting social media content.
• Intermediate graphic design experience using Canva or similar design programs.
• Knowledge and experience with Salesforce or other CRM databases is a plus.
• Knowledge and experience with WordPress is a plus.
• Interest in education, history, arts and humanities is a plus.

Location:

Candidates must be located within the NY tri-state area who can work a hybrid schedule from our NYC office. This role is not remote.

Salary:

NY: $55,000, ($30.22)

Equal Opportunity Employment

Bloomsbury Publishing USA is committed to a merit-based, equal-opportunity workplace. We hire, retain, and promote employees based on individual qualifications, skills, and performance, without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by law.

Our company fosters an inclusive environment where all employees are treated fairly and have the opportunity to succeed based on their abilities and contributions. We remain dedicated to upholding the highest standards of professionalism and fairness in all aspects of employment.

Benefits

Medical insurance

Vision insurance

Dental insurance

401(k)

Paid parental leave

Hybrid Work Schedule

About Bloomsbury Digital Resources

Bloomsbury Digital Resources is committed to serving a global community of students, scholars, instructors, and librarians by providing creative online research and learning environments that deliver excellence and originality. Whether it be primary documents, critical texts, historical archives, or the latest in video and audio resources, we are committed to enhancing the research experience with innovative, engaging, and dynamic digital resources of the highest quality.

Bloomsbury offers a very collegial working environment, with a dedicated and enthusiastic team committed to excellence and innovation.