Assistant Professor

Key Responsibilities:

• Teach undergraduate courses in Advertising and Integrated Marketing Communications, including but not limited to:
  
  • Principles of Advertising and Integrated Marketing Communications
  • Audience Perceptions and Insights
  • Research methods, Measurement, and Metrics
  • Rhetoric and Strategic Writing
  • Creative Advertising Strategies
  • Communication and Media Planning Strategies
  • AIMC Capstone Project
  • E-Portfolio and Internship
• Develop and update course syllabi and materials to reflect industry trends and academic advancements.
• Mentor and advise students on academic and career development.
• Supervise undergraduate projects and internships.

Research & Scholarship:

• Conduct and publish high-quality research in Advertising, Integrated Marketing Communications, or related fields.
• Seek external research funding and engage in interdisciplinary projects.
• Present research at academic and industry conferences.

Service & Industry Engagement:

• Participate in departmental and university service, including curriculum development and accreditation processes.
• Engage with the industry to strengthen partnerships, facilitate student internships, and develop real-world learning opportunities.
• Contribute to community outreach and knowledge-sharing initiatives.