Assistant Site Manager - Temporary

SUMMARY

Perry Ellis International is hiring an Assistant Manager of E-Commerce for our online stores reporting to the Site Manager/Associate Site Manager. This role will support online business initiatives and strategies with a focus on maximizing sales and conversion, as well as content uploads. This position is part of the Retail Division (retail stores & e-commerce). The Assistant Site Manager will manage the day-to-day execution of website merchandising across the assigned site(s) and will require cross-functional partnerships with buyers, planners, brand marketing, web design, and more to be successful.

RESPONSIBILITIES:

Business Strategy

• Financial Goals: Deliver financial results set forth each fiscal year.

• Promotion Execution: Works with Buyer/Planner to execute promotions.

• Sales Analysis: Analyze selling by department/style and use findings for future promotional and merchandising strategies.

• Reporting: Recap campaigns and promotions to use for insights and hindsight analysis.

Site Merchandising

• Product Management: Fully responsible for product uploads to several sites on a timely basis.

• Best Practices: Understands market best practices for site merchandising and builds plans to reflect the first-class presentation of products within categories.

• User Experience: Responsible for customer's journey and experience on-site and post-purchase for all devices (mobile, desktop) with a mobile-first mentality; ensure categories are merchandised to optimize for revenue and conversion.

• Strategy Alignment: Works closely with cross-functional partners (Digital & Brand Marketing, Omni-Buying/Planning team) to align monthly strategies to exceed goals and identify enhancements based on industry trends.

• Storytelling: Work with the site manager on featured shops and seasonal storytelling for respective categories to convert visits into sales.

• Inventory: Identify inventory needs and work with planning accordingly to mitigate potential missed opportunities.

• Web Enhancement: Partners with the Web Design team to build and enhance site features.

• Project Management: Works with Basecamp for project management and implementation of emails, homepages, and other merchandising initiatives.

Site Functionality

• Site Audits: Participate in weekly site audits to ensure correct presentation and optimal customer experience.

• Data Monitoring: Monitor site traffic, conversion rates, bounce rates, and site speed through Google Analytics; analyze metrics to connect behavioral profiles to sales data.

• Optimization: Involved with conversion improvement strategies including A/B testing, product recommendations, "complete the look," and on-site search rules.

Marketing

• Email Marketing: Works with Site Manager or Associate on email marketing concept, planning, execution, and analysis.

• Brand Alignment: Aligns with all brand initiatives and participates in weekly brand marketing meetings.

• Asset Management: Oversees photography, shot lists, and upload accuracy; maintains image expiration dates.

• Trend Awareness: Keep abreast of market trends, consumer trends, and e-commerce technology.

• Competitive Analysis: Perform and maintain competitive website analysis.

• Growth: Develop skills through training, webinars, and industry newsletters.

QUALIFICATIONS:

• Analytical: Strong analytical skills.

• Communication: Outstanding written and verbal communication skills.

• Technical: Strong PC skills (MS Word, Excel) and Google Applications.

• Organization: Multi-tasker with strong organizational skills.

• Initiative: Able to be resourceful and take initiative.

REQUIREMENTS:

• Education: Bachelor's degree in a related business field.

• Analytics: Awareness of Digital Marketing Channels and Google Analytics (a plus).

• Platforms: Shopify or other e-commerce platforms (a plus).

• Experience: Proven performance in a previous position.

• Tools: Previous experience with Excel or Google Sheets.

• Efficiency: Execution on a timely basis.