Assistant Vice President, Channel Marketing

Description:

The National Pork Board (NPB) is looking for a motivated, results-driven leader to join our team as Assistant Vice President, Channel Marketing. In this high-impact role, you’ll lead the development and execution of innovative channel strategies that grow demand, strengthen partnerships, and drive measurable growth for the pork category across both retail and foodservice. This position requires a strategic leader who can connect insights, innovation and channel execution to accelerate category growth and ensure new opportunities are commercialized across the marketplace.

At the National Pork Board, you’ll play a key role in advancing the TASTE WHAT PORK CAN DO® campaign and shaping the future of the pork industry. You’ll work alongside passionate professionals, influence national strategy, and drive meaningful impact across the food ecosystem.

If you’re passionate about connecting insights, innovation, and execution—and ready to shape the future of a dynamic industry—this is your opportunity.

Requirements:

• Develop and lead a comprehensive channel marketing strategy across retail and foodservice to grow demand for fresh and processed pork
• Identify and activate high-impact opportunities with retailers, operators, distributors, and industry partners
• Oversee the development of channel programs that support the entire food supply chain
• Build and maintain strong relationships across the pork value chain, including retail, foodservice, packers/processors, and state organizations
• Partner with Business Intelligence to translate insights into actionable go-to-market strategies
• Drive category growth and profitability through data-informed decision-making
• Lead and manage a channel team
• Develop and execute account strategies for key partners and manage select strategic accounts
• Oversee account management plans for strategic accounts that offer best ROI
• Monitor performance metrics (IRI, Numerator, retailer data) and turn insights into action
• Represent NPB at key industry events
• Manage annual channel budget and ensure strong ROI on Checkoff investments

Skills/Experience Needed:

• Bachelor’s degree in business, marketing, culinary arts, or related field
• 10–15+ years of experience in food/retail, marketing, or related industries
• Strong background in strategy development and execution
• Deep understanding of retail merchandising, foodservice, supply chain, and pork processing
• Proven ability to influence, innovate, and build relationships across complex organizations
• Experience leveraging data and insights to drive business outcomes
• Exceptional communication and leadership skills, including public speaking
• A collaborative mindset with the ability to lead cross-functional teams
• Self-starter with a passion for identifying new growth opportunities

Travel Requirements

• Up to 70% domestic travel (air and ground)
• Valid driver’s license required

National Pork Board’s home office is in Clive, Iowa. Preference will be given to candidates that can work a hybrid schedule (at least 3 days per week) in the Clive office, however remote candidates may be considered. Relocation assistance will be available. Application deadline is 04/13/2026 however, we may speak to qualified candidates prior to the close date.

Full-time starting salary range is $170K-200K. Please note: This starting range is based on a general market pay assessment. However, individual salary decisions take into account a variety of factors including but not limited to: business and local market considerations, internal equity, and overall candidate skills, education and experience.

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. Applicants should be able to able to support the mission of the organization with enthusiasm to serve U.S. pork producers. The National Pork Board, an equal opportunity employer, offers an exceptional benefits package and work environment. Check us out at www.porkcheckoff.org