Associate - Audience Acquisition

At Times Internet we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

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About Business Unit: ETB2B

ETB2B was started 6 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: ETAuto.com, ETTelecom.com , ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com , ETHRworld.com, ETLegalWorld.com Apart from media verticals, we also run ETMasterclass.com and vconfex.com.

About ET Education

The Economic Times Education vertical curates high-impact platforms that bring together policymakers, academicians, industry leaders, and innovators to shape the future of learning. As part of India’s most trusted business media brand, we deliver thought leadership through conferences, knowledge series, and bespoke initiatives that define the discourse in education.

Role Overview

As an Associate – Audience Acquisition , you will be at the helm of driving delegate participation and engagement for flagship education events. The role demands a balance of research-driven outreach, stakeholder management, project execution, and digital presence enhancement to ensure the success of both marquee and custom projects.

Key Responsibilities

Delegate Acquisition & Engagement

• Identify, research, and engage decision-makers and influencers in the education ecosystem.
• Initiate strategic outreach campaigns to secure delegate participation.
• Drive meaningful conversations to strengthen ET Education’s network of leaders and institutions.

Custom Projects

• Partner with clients and internal stakeholders to design tailored initiatives.
• Translate client needs into impactful project deliverables.
• Manage timelines and ensure seamless execution.

Project Management

• Lead projects from planning to closure with clear milestones and deliverables.
• Track progress, manage risks, and ensure on-time delivery.
• Align cross-functional teams towards common outcomes.

Digital & Website Management

• Oversee timely updates on the ET Education website for content, events, and campaigns.
• Enhance user experience and ensure information accuracy.
• Coordinate with design/tech teams for improvements and performance optimization.

Major Events & Leadership Outreach

• Craft acquisition strategies for flagship summits and conclaves.
• Network with high-profile leaders, policymakers, and academicians.
• Personalize outreach and coordinate logistics to deliver a premium delegate experience.

Database Building & Insights

• Build and manage a robust delegate database with accuracy and compliance.
• Leverage data insights to refine acquisition strategies.
• Support reporting and analytics for stakeholder visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Education, Media, or related fields.
• 1–3 years of relevant experience in delegate acquisition, events, or audience development.
• Exposure to the education or media/events industry preferred.
• Familiarity with digital outreach tools and website content management is an advantage.

Interested candidates may share their resume on neetu.arora@timesinternet.in