Associate Brand Manager, Innovation - Tate's Bake Shop

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

A key member of the Tate’s Marketing Team, the Associate Brand Manager, Innovation will be responsible for developing and commercializing new concepts to grow the Tate’s brand and drive sales. This role will be the day-to-day Innovation lead within the Tate’s Commercial team, owning innovation and renovation projects, conducting post-launch performance analysis, and keeping a pulse on premium cookie trends. The Associate Brand Manager, Innovation will also contribute to the strategy of the Innovation pipeline.

Objectives of Role

• Manage Innovation and Renovation projects from start to finish, partnering with cross-functional team and PMO (Project Management Organization) to commercialize new items through Tate’s Stage Gate process

• Build business case for Innovation, including market analysis and initial size of prize projections for sell-in to the Executive Leadership Team

• Develop compelling category and selling stories in partnership with Sales and Consumer Insights, to maximize innovation sell-in and build retailer excitement

• Develop launch kits, POS materials and sell sheets for Sales team, actively supporting new item sell-in

• Develop packaging design briefs and lead packaging artwork development for Innovation and Renovation items, in partnership with Design agency

• Draft New Product Development briefs to guide the internal R&D team through product development

• Lead tracking of innovation performance post-launch (ACV, velocity, etc.), and identify gaps to plan; present findings to Commercial Team in Monthly IBP Step 1, including recommendations to drive additional growth

• Keep a pulse on food and premium cookie category trends, analyzing change in behaviors or preferences that could inform new innovation

• Assist the Marketing Director & CMO in building out the innovation pipeline, participating in ideation sessions and concept development

Essential Requirements

• Bachelors Degree in Marketing, Business, or related field

• Minimum 4+ years in CPG Marketing, with experience commercializing Food Innovation a must

• Experience working with syndicated consumption data (SPINS, Nielsen, IRI)

• Extremely strong analytical skills, coupled with ability to turn data into actionable insights

• Experience in both smaller entrepreneurial and large corporate environments

• Ability to build strong relationships with business partners and lead cross-functional projects

• A desire to drive Tate’s future and purpose and to accelerate your career development

Leadership Competencies

• Ability to influence cross-functionally with marketing, sales and external agencies and within the larger Mondelez organization

• Externally and consumer-obsessed

• Influential presenter and storyteller

• Natural collaborator

• Adaptable, agile and calm under pressure

• Powerful communicator that listens and then speaks with impact

Education Requirements

• Bachelors or Master’s Degree in Marketing, Business, or related field

Role Location

• Remote with work travel as needed (to Long Island NY, East Hanover NJ or to key stakeholder meetings or strategic offsites)

Travel Requirements

Approximately 20% - travel when necessary

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The base salary range for this position is $106,300 to $146,200; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

Regular

Brand & Portfolio Management

Marketing