Associate, Digital Audience

Associate, Digital Audience | Communications Team

Please apply by October 24, 2025

About the Role

We aim to make Houston the top public education city in the nation. The Associate, Digital Audience will help bring this vision to life by ensuring that Good Reason Houston’s digital voice (and the voice of its other brands) is powerful, creative, and impossible to ignore.

The Associate, Digital Audience will explain complex education policy in creative, emotional, and accessible ways across social media, ensuring that the joy of a scholarship celebration or the momentum of a policy victory radiates through every post. This person will cultivate a digital community that not only understands Houston’s education landscape but feels inspired to make it better.

In addition to managing our social feeds, this person will keep our website fresh with timely updates, stories, and insights so Houstonians know they can rely on us for the latest on public education—and build a habit of checking back often. They will also ensure newsletters are delivered on time, keeping our audience consistently informed.

This position is ideal for an energetic, deadline-driven, creative brainstormer who thrives on collaboration and wants to use digital storytelling to spark understanding and action. The Associate, Digital Audience will report to the Manager, Content.

Primary Responsibilities:

Social Media Storytelling & Engagement (45%)

• Translate education policy, data, and organizational wins into creative, emotionally resonant posts across Instagram, X/Twitter, Facebook, LinkedIn, and emerging platforms.
• Capture and convey the energy of key moments—whether it’s a check giveaway, teacher spotlight, or policy victory—so that audiences feel inspired to share and act.
• Engage directly with followers, partners, and influencers in comments, messages, and threads to foster a lively, connected community.
• Track real-time trends, news, and cultural moments to spark timely, relevant content that elevates Good Reason Houston’s voice.

Website Content & Updates (25%)

• Keep the Good Reason Houston website fresh with updated stories, data insights, and campaign news so Houstonians build a habit of visiting regularly.
• Collaborate with colleagues to feature timely content that positions GRH as the go-to source for what’s happening in Houston public education.
• Ensure all content is accurate, accessible, and aligned with brand voice and design.

Newsletter Production & Distribution (20%)

• Draft, design, and distribute regular newsletters that deliver education news and insights consistently, on time, and with high-quality storytelling.
• Collaborate with internal teams to ensure newsletters reflect the most relevant and urgent updates.
• Monitor performance and experiment with formats to strengthen open and click rates.

Analytics & Learning (10%)

• Monitor performance across platforms—social, web, and email—to assess engagement and growth.
• Translate insights into recommendations that drive continuous improvement in content strategy.
• Participate in team reflections and brainstorms to push creative boundaries and test new approaches.

Qualifications and Key Attributes

• Proven experience (3+ years) in social media, digital storytelling, online audience engagement, and e-newsletters.
• Strong understanding of current marketing trends and multimedia platforms.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Meltwater, etc.).
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong project management skills and ability to prioritize tasks effectively.
• Team player with strong interpersonal skills and ability to collaborate across departments.

Our Core Values

Our core values reflect the principles that ground and guide our work. They serve as the foundation for how we show up, internally with our colleagues and externally with our partners and communities. These values shape how we make decisions, collaborate across teams, and navigate challenges. They are the throughline that connects our culture to our impact.

CURIOUS

We are curious— we ask, listen, and learn with humility to grow our understanding and improve how we work in service of students.

CONNECTORS

We are connectors—we build meaningful, authentic relationships that create momentum for lasting change with and for Houston students, families, and communities.

ROOTED

We are rooted— we show up with purpose and persistence, grounded in our mission and in deep commitment to Houston.

FORWARD-THINKING

We are forward-thinkers–we champion an optimistic vision for Houston’s future and tackle complex challenges with boldness, creativity, and strategic action.

STUDENT-CENTERED

We are students-centered—removing barriers, expanding opportunity, and shaping systems to improve outcomes for students with the greatest needs.

Working at Good Reason Houston

Good Reason Houston offers a competitive salary commensurate with experience in a similar position. The starting salary range for this position is $55,000 annually. New hires are offered a salary depending on qualifications, internal equity, and the budgeted amount for the role. Benefits offered include 401(k) (automatic 3% employer contribution), life, medical, dental and vision insurance packages. Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year. Good Reason Houston is an office-based organization, but allows for virtual work on Mondays and Fridays.

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