Associate Director, Content Strategy

About Knotch

As the leader in Content Intelligence and Optimization, Knotch’s mission is to empower brands to unlock the true value of their content by using data-driven strategies. With the Knotch Content Intelligence Platform, companies can measure the performance of their content across engagement, brand perception and journeys, and then apply the characteristics of high performing content to optimize their content efforts.

We’ve been building our products since 2013, and our team has grown in size and in spirit. Since the Covid-19 pandemic we’ve become remote-first, and we plan to stay that way.

About the role

We’re looking for an Associate Director of Content Strategy to join our team - a group that blends creativity, data analysis, and strategic thinking to help brands realize the full impact of their content.

This is a unique role that sits at the intersection of strategy, creative excellence, and analytics. You’ll craft data-informed content strategies for enterprise clients, helping them align content initiatives with audience needs, brand priorities, and measurable business outcomes. You’ll be both a strategist, identifying the sweet spot between audience intent and brand purpose, and a analyst, utilizing data from Knotch and other sources to optimize strategies for ongoing performance.

How you’ll add value at Knotch

As the Associate Director, Content Strategy, you will partner with Knotch clients to ensure the strategic foundations are in place to drive measurable impact. You’ll work both independently and collaboratively to answer key strategic questions, including:

• Measurement Framework: How do we align content against business outcomes?
• Content Vision & Architecture: What’s the role of content, and how does it ladder up to brand strategy?
• Content Strategy: How do we document and operationalize a content strategy that connects to the customer journey?
• Enterprise Content Approach: What parts of content operations should be centralized, and what capabilities are needed?
• Learning Agenda & Test Planning: What are the questions we need to answer to find content success? What should we test?
• Content Planning: What content, topics, and formats should we prioritize next, and across which channels?
• Advanced Analytics: How can we connect engagement metrics to business outcomes like revenue and profit?

You will be successful here if you:

• Have 7+ years of experience in a content-first or client service environment (agency or in-house).
• Have developed content strategies across paid, owned, and earned channels that effectively meet audience needs at every stage of the journey.
  
• Are a strong storyteller and communicator, capable of articulating strategy in a way that inspires and educates clients.
  
• Are highly collaborative, working seamlessly with creative, data, and client teams.
  
• Have a professional portfolio of work that showcases your ability to build and execute content strategies.
  
• Are skilled in time management and can deliver multiple projects simultaneously.
  
• Have an excellent sense of creative judgment, knowing what makes content not just effective, but truly engaging

We also appreciate (but don’t require):

• A Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  
• Experience with AI tools (e.g., ChatGPT) and SEO and analytics platforms such as Google Ads, Search Console, Analytics, Semrush, BuzzSumo, Screaming Frog, or similar.
• Experience working within large enterprise environments or with Fortune 1000 brands.
  

Compensation & Location

The expected salary range for this position is $85,000–$100,000 USD OTE, depending on experience. We are a remote-first company, and employees can work from anywhere in the United States.

Why You’ll Love Working Here

At Knotch, we pride ourselves on our values of transparency, relentlessness, and inclusiveness. We’re a team that thrives on curiosity, data-driven thinking, and collaboration. You’ll have the opportunity to help leading brands reimagine their content strategies and see the real impact of your work.

Our Commitment to Inclusion

Knotch is a US-based equal opportunity employer. We are committed to creating a diverse, equitable, and inclusive environment for all employees. We do not discriminate based on race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

We lead with empathy, continuously train to reduce bias, and encourage open feedback to ensure we remain a company that values diversity, equity, inclusion, and belonging in everything we do.