Associate Director- Digital Marketing

Role: Associate Director- Digital Marketing

Reports to: Vice President- Digital Marketing

Location: Gurgaon

About The Job:

As the Associate Director- Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing

strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic

thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a

proven track record of driving results in a fast-paced environment.

Responsibilities:

1. Develop and Execute Digital Marketing Strategies:

• Formulate comprehensive digital marketing strategies aligned with overall business goals.

• Oversee the execution of campaigns across various digital channels, including Google,

Facebook, Programmatic DSP/SSP, affiliates, Publishers, influencer, growth partnerships,

and other emerging platforms.

2. User Acquisition and Retention:

• Lead initiatives to acquire new users through effective paid media campaigns, partnerships,

and innovative marketing techniques.

• Develop and implement retention strategies to enhance user loyalty and engagement.

3. Brand Building and Positioning:

• Drive brand awareness and positioning through creative and impactful digital campaigns.

• Collaborate with cross-functional teams to ensure brand consistency across all digital

touchpoints.

4. Analytics and Performance Tracking:

• Utilize analytics tools to monitor and analyze the performance of digital marketing

campaigns.

• Make data-driven decisions to optimize campaigns, improve ROI, and achieve key

performance indicators (KPIs).

5. Team Leadership and Development:

• Build and lead a high-performing digital marketing team.

• Provide mentorship, guidance, and professional development opportunities for team

members.

6. Budget Management:

• Manage the digital marketing budget effectively, ensuring maximum ROI and efficiency.

• Identify cost-effective opportunities for growth and expansion.

7. Innovation and Emerging Trends:

• Stay abreast of industry trends and emerging technologies in digital marketing and gaming.

• Innovate and incorporate new strategies to maintain a competitive edge.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field

• Proven experience of 10+ years in digital marketing, gaming industry preferred

• Demonstrated success in developing and executing digital marketing strategies that drive user

acquisition and engagement.

• Proficiency in utilizing analytics tools to measure and optimize campaigns

• Strong understanding of GTM planning, performance marketing and creative/campaign

development

• Excellent leadership and team management skills

• Exceptional communication and collaboration abilities

• Creative thinking, enterprising, can work with ambiguity and problem-solving skills.

Good to Have:

• Experience of managing DM budget of 50Cr+/Year

• Experience of managing mobile app campaigns at scale

• Strong knowledge of Mobile attribution (Adjust, Appsflyer, Singulars, Branch etc…any one of them)

• Strong knowledge of Product marketing tools ( clevertap, webengage, moengage etc…any one of

them)

• Super strong with marketing analytics and BI

• Experience with influencer marketing and partnerships

• Familiarity with gaming platforms, communities, and industry events

• Knowledge of SEO, ASO (App Store Optimization), and other relevant digital marketing techniques.