Associate Director, Growth Marketing

Job Description: Associate Director, Growth Marketing
Reports to: Sr. Director, Digital Marketing
Location: Carlsbad, CA (hybrid)

About REEF:

At REEF, we’re more than a premium footwear brand; we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design while actively supporting reef sustainability projects, ocean clean up, and organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.

Role Overview:

We’re looking for a dynamic, data-driven Associate Director of Growth Marketing to own and elevate our digital marketing across both Acquisition and Retention. This is a high-impact role with real ownership, partnering closely with our Sr. Director of Digital Marketing and sitting at the heart of our Direct-to-Consumer team. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

Responsibilities:

• Quarterback the digital marketing channel mix, partnering with channel leads to set forecasts, coordinate go-to-market plans, present pitchbacks and optimizebusiness results
• Collaborate with the Brand team to develop integrated media plans for priority commercial launches, overseeing paid channel activations
• Manage key agency partners with a focus on building lasting relationships that drive business results
• Collaborate with the Marketing team, leading go-to-market processes for the Digital team from brief development to deliverable execution
• Drive cohesion between Brand, eComm and Amazon media planning and measurement across all marketing channel touchpoints, maximizing holistic outcomes
• Fuel creative-led growth byoptimizinga creative testing engine through advanced creative analytics; own creator content strategy to activate on paid
• Oversee vendor budget and billing, ensuringtimelypayment and clear tracking in partnership with Finance
• Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance data
• Own evolution of measurement frameworks, including MMM, MTA, geo-experiments, lift studies, andincrementality testing
• Partner with the site team—improving the customer journey from ad to landing page to drive conversion
• Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, and efficiency across performance marketing workflows

Required Knowledge, Skills, Abilities:

• A minimum of 8+ years of performance marketing experience at a high-growth DTC / ecommerce brand, preferably in the retail industry
• Demonstrates the ability to lead agency partners, communicate with peers and leadership, and collaborate with key stakeholders and cross-functional teams
• Master at digital marketing performance KPIs - can understand relationships or non-relationships between KPIs & the levers that affect everycomponent
• Expertisein a variety of marketing measurement applications with experience in MTA, MMM & incrementality testing
• Player-coach mentality
• Hasdemonstratedthe ability to build or enhance processes to improve team coordination and efficiency
• Can forecast and back into any needed marketing KPI to develop goals to track, measure, andoptimizeagainst
• Highly analytical with strong critical thinking and communication skills
• Highly entrepreneurial, adaptable and thrives in a fast-paced environment while alsoremainingorganized
• Can balance strategic vision with hands-on execution, gravitates towards speed and not afraid to roll their sleeves up and do the work
• Experience with marketing tech withexpertisein QA & data tracking
• Understands product feed data and usages into dynamic marketing
• Strong understanding of different marketing ecosystems and how they work with each other
• Strong reporting skills, ability to digestdifferent typesof information for different audiences
• Familiarity / prior experience with the tools and platforms we use daily is a plus:NorthbeamAnalytics, Monday.com, DOMO, Shopify
• Experience in both Ecommerce and Amazon marketplaces a plus
• Must be proficient in Microsoft Office programs.
• While performing the duties of this position, the associate is subject to an office environment and must adhere to the rules and safety regulations of the facility.
• Must be able to carry,lift,and/or move up to 50 pounds.

Education & Experience Requirements:

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent combination of education and relevant experience.
• Minimum of 8 years experiencein a role supporting eCommerce/Marketing functions preferably for a high growth DTC business

Equal Opportunity Employment Statement:
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the hourly range or salary for this role is $135- $160k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.

Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.