Associate Director, Integrated Marketing & Communications

• Architect full-funnel integrated marketing campaigns across paid, earned, owned, and experiential channels.
• Translate client objectives, research, and insights into channel strategies, briefs, content plans, and KPI frameworks.
• Oversee message development, creative platforms, performance storytelling, and campaign narratives.

• Manage daily workflows and prioritization for team roles.
• Provide approvals, creative direction, quality control, and coaching to elevate team performance.
• Serve as an escalation point for client challenges, timeline risks, or cross-department misalignment.

• Ensure campaigns and deliverables are executed with clarity, accuracy, and strategic alignment.
• Oversee timelines, scopes, and work plans across multiple client portfolios.
• Partner with the team to ensure client satisfaction, retention, and campaign impact.

• Review digital dashboards, social reports, email metrics, SEO data, and campaign analytics to guide optimization.
• Produce performance summaries and insights for clients and internal stakeholders.
• Introduce new tools, trends, and methodologies to improve efficiency and results.

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 6–8 years of agency or integrated marketing experience, with demonstrated leadership responsibilities.
• Proven ability to manage teams and deliver integrated campaigns across channels.
• Strong writing, analytical, organizational, and project management skills.
• Experience with tools such as Wrike, Sprout Social, analytics platforms, and paid media managers.
• Ability to thrive in a fast-paced, deadline-driven environment.

• Experience with earned media, message development, and crisis communications.
• Understanding of experiential marketing and cross-channel consumer journey mapping.
• Experience in purpose-driven marketing, storytelling, or social impact campaigns.

At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work. As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity. We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns. We have decades of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.